Success Stories

Roadmap for Unprecedented Shift Towards Sustainable Consumption and Production Launches in Asia and the Pacific

Jakarta/Bangkok, 28 April 2014 – A roadmap to press forward the shift to sustainable consumption and production in Asia and the Pacific – the first of its kind across the world –was launched in Jakarta today on the fringes of the ASEAN Forum on Sustainable Consumption and Production (SCP).

The Asia Pacific region is the first in the world to develop such a roadmap, complete with indicators and comprehensive outputs to mainstream SCP in different sectors such tourism, buildings and construction, public procurement, product sustainability information, lifestyles and education for sustainable consumption.

The 10-Year Framework of Programmes on Sustainable Consumption and Production, or “10 YFP”, as it is known, is a global framework of action to enhance international cooperation to accelerate the shift towards SCP in both developed and developing countries.

"The 10YFP Roadmap for Asia and the Pacific will provide a clear blueprint for the region in shifting towards more resource efficient and sustainable production and consumption patterns for the coming years,” said Yong-Joo Kim, President of the Korea Environmental Industry and Technology Institute and member of the 10YFP Board.

“The Republic of Korea wishes to support putting in place the roadmap and making an economic case for SCP. As a co-lead of the 10YFP Sustainable Public Procurement (SPP) Programme, we also hope to create synergies between the global SPP programme and Asian regional activities under the Roadmap,” he added.

10YFP was established after Heads of State at the 2012 Rio+20 meeting agreed that SCP is a cornerstone of sustainable development and an important contributor to poverty alleviation and the transition to low-carbon and green economies.
UNEP host the Secretariat of the 10 FYP.

The 10YFP Roadmap for Asia and the Pacific was developed through consultations that began November last year and concluded last week. More than 100 Government officials, civil society, academia and businesses along with experts from 25 countries in the region have contributed to the Roadmap. The development of the Roadmap has been technically and financially supported by the European Union via the Regional Policy Support Component of the SWITCH-Asia Programme.

“Indonesia welcomes and celebrates the launching of the roadmap today. This roadmap will embrace and unite the region as a big family in its journey towards Sustainable Development, with support from the UN system and international partners,” said Henry Bastaman, Deputy Minister for Development of Technical Infrastructure and Capacity Building of the Indonesian Ministry of the Environment, and Co-Chair of the UN 10YFP Board.

"At the national level, Indonesia is implementing its 10-Year National Framework Programme on SCP Implementation, launched on 5 June 2013. At the international level, Indonesia is committed to serve co-leadership with Mexico in the UN 10YFP Board, co-leadership with Korea in the Asia and the Pacific Region, and leadership in the ASEAN Forum on SCP,” he said.

"At the Rio Summit in 2012 Heads of State recognized that urgent action on unsustainable patterns of production and consumption is fundamental in addressing environmental sustainability and promoting sustained, inclusive and equitable global growth.,” said Kaveh Zahedi, Director of the UNEP Regional Office for Asia and the Pacific. “The Asia Pacific region has turned this vision into a clear action agenda to decouple growth from resource use and environmental degradation and benefit the economies, people and countries across this region.”

Read the roadmap here...

March 2014

Regional roadmaps for implementing 10YFP under development

National Focal Points, stakeholder focal points, local governments and SCP experts are joining forces to develop together regional roadmaps for the 10YFP implementation and revise regional SCP strategies.

In West Asia, the Arab region has already delivered its roadmap. The document sets the role and the synergies expected between the actors involved in promotion of SCP for the 10YFP implementation in the Arab countries. The roadmap defines the following milestones: communication; institutionalization of the SCP Strategy; prioritization of SCP measures and policies and development of executable work plan; raising fund for implementing SCP projects/programmes; operationalization/implementation 10YFP programme; and monitoring and evaluation SCP. The full document is available at the 10YFP website.

The Asia and Pacific region is developing its regional 10YFP roadmap. The region has identified over 10 priorities, such as: national and regional indicators on SCP; eco-labels, SPP, sustainable consumption and eco-innovation for cleaner production. The roadmap focus on the development of the five initial 10YFP programmes.

The African region is revising of the “African 10YFP on SCP”. The original document was developed in 2005 and emphasizes the importance of linking SCP with the challenges of meeting basic needs and provision of sustainable livelihoods, which are high priority for the African region. The first draft of this document will be discussed during the 10YFP Regional Meeting at the African Roundtable on SCP, in Namibia (12-16 May).

In LAC, the Regional Forum of Ministers of Environment has recently adopted a SCP Decision, stressing its support to the 10YFP, recalling the regional SCP priorities (national polices, SMEs, SPP and sustainable lifestyles) and calling for additional programmes on SMEs, food and waste. 

To support the implementation of SCP activities, including as part of the regional roadmaps, the 10YFP is organizing capacity building training in the regions. Last December, in Morocco, the 10YFP Secretariat conducted a capacity building workshop for the Arab Region to support National Focal Points (NFPs) in the framework implementation through SCP policies and initiatives and provide them with a common understanding of SCP. Further capacity building workshops will be held in 2014.

March 2014

Brazil starts the shift to SCP patterns with the implementation of the national SPC Action Plan

As many emerging economies, Brazil has passed through major changes over the last decade. Currently the 6th world’s most important economy, the country faces the benefits and the side effects of this progressive economic growth In order to shift the present economic development model, based on unsustained levels of consumption and production, the Brazilian Government launched the SPC Action Plan in 2011. 

The Brazil SPCP Action Plan was initially designed in the context of the international discussions within the Marrakech Process. Since 2012, the partnership with UNEP supports Brazil participation in the 10YFP. In the scope of the SPC Action Plan, six priority areas have been defined: Sustainable Construction; Sustainable Consumption and Retailing; Sustainable Public Procurement; Increase in the recycling of Solid Waste; Education for Sustainable Consumption; and Environmental Agenda for Public Administration.

The Brazil SPC Action Plan has already developed successful cases and several initiatives are underway.  As an example, some of the campaigns developed by the plan became very popular in the country, like the operation called “Saco É Um Saco”. The campaign changed the Brazilian patterns of plastic bags consumption by engaging retailers, associations and governments and promoting a shift in the consumers’ behavior. From 2009 to 2012, the production of plastic bags was reduced by 33%, which means 5 billion bags less in the Brazilian market. The results surpassed the initial target of 30% by end of 2013. 

The national survey “What do the Brazilian people think about the environment” had its 5th edition implemented through the project. The research intends to analyze the Brazilian population’s knowledge and opinions about environment, with a special focus on consumption. The publication resulted from the surveys was presented during the Rio+20 Conference.
Even if the Brazil SPC Action Plan aims to stimulate new patterns of consumption and production in all Brazilian society, it is being shown that the women role in shaping consumption family choices is increasing, especially in the new middle class. Thereby, the action plan has launched an initiative that aims to empower women and their role towards more sustainable patterns of consumption and production. The Network of Brazilian Women Leaders for Sustainability represents a concrete effort of the national Ministry of Environment to integrate the gender perspective and analysis within the SCP Plan.

The SPC Action Plan also established the Environmental Agenda of the Public Administration (A3P) initiative, which refers to the socio-environmental responsibility of the public sector. Training material and several capacity building course for government employees have already been implemented. The set of actions developed by the SPC Plan in Brazil contributed also for the adoption of sustainable public policies, as the specific laws on sustainable public procurement established in 2012. 

To guarantee the sustainability of the SPC Action Plan, the project respects the diversity and the contrasts of the country and is based on a multi-stakeholder approach, involving government institutions, private sector, associations and corporations, civil society, academia and the general public. The involvement of these target groups will help ensure its sustainability in the long term, providing legitimacy and support mechanisms for policies and upscale of SCP actions implementation and management practices in Brazil.