Sustainable Tourism Programme

Sustainable Tourism Programme

The 10YFP Programme on Sustainable Tourism including Eco-Tourism catalyzes changes in tourism operations. It promotes transformation for sustainability through efficiency, innovation and adaptability. The Programme will support evidence-based decision-making; adopt a life cycle approach for continuous improvement, emphasize collaboration among stakeholders and results-based project implementation.

Current Stage: Launched

The Programme on Sustainable Tourism including Eco-Tourism of the 10-Year Framework of Programmes on Sustainable Consumption and Production (10YFP) was launched at the World Travel Market’s (WTM) Responsible Tourism Day (5 November 2014, London, UK).

Keynote speakers at the launch included His Excellency Lahcen Haddad, the Moroccan Minister of Tourism, and Mr. Taleb Rifai, Secretary-General of the World Tourism Organisation (UNWTO), the lead organization of this 10YFP Programme. Morocco, France and the Republic of Korea serve as co-leads of the Programme. Over 400 private sector participants attended the launch at the WTM and 126 organizations signed up as ‘partners’.

The 10YFP Programme on Sustainable Tourism including Eco-Tourism was also announced during the IUCN World Parks Congress (13 November 2014, Sydney, Australia), by Mr. Márcio Favilla, UNWTO’s Executive Director for Competitiveness, External Relations and Partnerships. 

Download the Press ReleaseHarnessing the Power of One Billion Tourists for a Sustainable Future
Also available in: French | Russian | Spanish


The Sustainable Tourism Programme was developed based on regional consultations, stock taking exercise and global survey on existing data and initiatives on sustainable tourism, engaging nearly 400 actors, as well as relevant UN agencies, resolutions and programmes. 


Objectives of the Programme

  1. Integrating sustainable consumption and production (SCP) patterns in tourism related policies and frameworks

  2. Collaboration among stakeholders for the improvement of the tourism sector´s SCP performance

  3. Fostering the application of guidelines, instruments and technical solutions to prevent and mitigate tourism impacts and to mainstream SCP patterns among tourism stakeholders

  4. Enhancing sustainable tourism investment and financing

Why a 10YFP Programme on Sustainable Tourism?

Tourism is one of the main economic sectors in the world, also generating important social benefits. It accounts for 9% of GDP (direct, indirect and induced), 6% of the world's exports, and one in 11 jobs. In 2013, 1,087 million international tourists travelled the world generating US$ 1.4 trillion in exports. Despite many challenges including slow economic recovery in many countries, the number of international tourist arrivals has increased by 5% on average since 2010, and according to the UNWTO, is forecast to reach 1.8 billion by 2030.

Among the more significant characteristics of tourism as a transversal economic sector, are its elaborate supply chains and multi-stakeholder networks.  These can be used to systematically encourage the shift towards more sustainable, cleaner and low-carbon development of the sector.  Adopting the life-cycle approach in tourism design and operations will also engage consumers in actively promoting the shift towards more sustainable consumption and production patterns.

The Life Cycle Approach to Tourism Development

The Programme on Sustainable Tourism including Eco-Tourism will apply life cycle approaches to development, particularly to tourism planning, investment, operations and management, promotion and marketing, production and consumption of sustainable goods and services, and monitoring and evaluation.

The 10YFP Sustainable Tourism Programme: Transitioning to the Next Decade

The origins of the Sustainable Tourism programme can be traced to the UN World Summit on Sustainable Development (WSSD) held in Johannesburg, South Africa in 2002, which called on governments to develop a “ten year framework of programmes on sustainable consumption and production”.  In 2003 the Marrakech Process was established as a multi-stakeholder collaboration to build this framework.  This process included an International Task Force on Sustainable Tourism Development (ITF-STD), which produced Policy Recommendations for tourism development. Since 2011, the Global Partnership for Sustainable Tourism has been collaborating with partners to implement the Policy Recommendations of the ITF-STD and will complete its transition into core elements of the 10YFP Sustainable Tourism Programme by February 2015.

Programme Governance

The UN World Tourism Organization (UNWTO) is the Lead of the Sustainable Tourism Programme, with the Governments of France, Korea and Morocco serving as Co-Leads.

A 22-member Multi-Stakeholder Advisory Committee (MAC), consisting of governmental agencies, non-governmental organisations, private sector businesses, intergovernmental organisations, national cleaner production centers as well as academia and UN agencies, is supporting the Lead and Co-Leads  in their efforts to mainstream Sustainable Consumption and Production patterns in the tourism sector.

Click here to see the full list of the Lead, Co-Leads and MAC of the Sustainable Tourism Programme. 

For more complete information on the objectives, the work areas and contributions of the Sustainable Tourism Programme, please refer to the template.

Next Step

The next order of business for the Programme involves the development of the biennial work plan with budget and preparations for a 2015 call for project proposals.

For further information on the state of the affairs of the 10YFP Sustainable Tourism Programme, please visit click here

Get involved today!

The Sustainable Tourism Programme is open to all organizations and individual experts that are interested in joining a collaborative platform to support the implementation of the Programme. Send us your expression of interest! Please fill in this form if you would like to become a partner.

Contact the 10YFP Sustainable Tourism Programme Coordinating Desk
c/o World Tourism Organization (UNWTO)
Capitán Haya 42, 28020 Madrid, Spain

The SCP Clearinghouse is the 10YFP’s comprehensive web portal for SCP.
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