United Nations Environment Programme

environment for development

 
Division of Environmental Law and Conventions
Manual on Compliance with and Enforcement of Multilateral Environmental Agreements
Alert someone to this resource Leave Feedback Home > Enforcement > Institutional Frameworks > Public Awareness & Education > Case Study
Ozzy Ozone, an Ozone Mascot for Barbados (and Beyond)

In 1997, Barbados sought to improve public awareness to protect the ozone layer. It commissioned a printed cartoon series from a local graphic artist. Under the agreement with the artist, the ozzy ozoneGovernment of Barbados holds the ownership and rights of the cartoon character, Ozzy Ozone. This cartoon character served as a “mascot” and was very effective in raising awareness in Barbados. The cartoon series has been printed in the local newspapers on several occasions. Additionally, promotional items produced for local public awareness and education campaigns using the Ozzy graphic include posters, key rings, rulers, erasers, refrigerator magnets, mouse pads, pens, pencils, stickers, and envelopes. These public awareness items were distributed at numerous and varied forums, including school lectures and outdoor activities, Green Expos, career showcases, and public displays. In 2000, Barbados registered the graphic as a trademark, under the Trade Mark Act Cap 319.

ozzy ozoneOzzy was so successful that UNEP sought to use Ozzy globally in its ozone awareness activities. UNEP learned of the Ozzy mascot in a report by the National Ozone Unit, which summarised the 1999 Ozone Day activities. Under an agreement with Barbados, the OzonAction Programme of UNEP/DTIE uses Ozzy in awareness and education materials that are produced for global distribution. As an Ozone mascot, Ozzy has proven to be an effective public awareness tool, particularly for raising awareness among children. The original and modified versions of Ozzy Ozone are shown below.

In 2004, UNEP released an animated awareness video in which Ozzy explains the threats to the ozone layer and shows children how they can protect themselves from the effects of ultraviolet radiation caused by ozone depletion. On Ozone Day (September 16), more than 64 governments broadcast the video on their national television channels, reaching millions of viewers. The film is available from UNEP in English, French, and Spanish, and it subsequently has been translated into 22 national languages by various governments. Several airlines included the video for in-flight entertainment. The video uses key messages and concepts identified in the Communication Strategy for Global Compliance with the Montreal Protocol, which was developed by UNEP to link public awareness to national obligations under the Protocol.

In 2005, Ozzy was busy flying around the world spreading the message on ozone layer protection. ozzy ozoneTherefore, UNEP further developed an awareness package featuring Ozzy Ozone, which includes a new cartoon “Ozzy Ozone, Defender of Our Planet,” three public service announcements for television, two radio spots, and a website (http://www.ozzyozone.org). An OzonAction Education pack including teacher’s guide for primary schools will be launched in 2006.

For more information, contact Ms. Karen Smith smithka@gob.bb in the Ministry of Housing, Lands and the Environment of Barbados; the UNEP/DTIE OzonAction Programme ozonaction@unep.fr;or Mr. Eric Falt eric.falt@unep.org

A A Print this page
Search the Manual
Guidelines Search
Case Studies Search
» More Search Tools
Resources for
Guideline 44
Case Studies
UN Decade of Education for Sustainable Development
Capacity Building for Journalists in Bulgaria
Caribbean Environmental Reporters Network (CERN)
The Aarhus Convention and the Media
Educating Communities and Traditional Leaders in The Gambia
Making MEAs Accessible to Local Communities in Zambia
Developing Environmental Terminology for Traditional Languages in Northern Canada
Information, Education, and Communication (IEC): The Link to Compliance under the Montreal Protocol
Sustainable Environmental Education in the Kyrgyz Republic
UNEP Environmental Education and Training
Romania’s Information Centre – Infoterra Romania
Kazakhstan’s Center for Retraining and Capacity Building in Environmental Protection and Use of Natural Resources
Environmental Calendar and Environmental “Holidays”
China’s Provincial Environmental Information System
Australia’s “State of the Environment Reporting” Mechanism
The Buyer Beware Campaign in the Caribbean
Sensitizing and Compensating Community Groups to Protect Sea Turtles in Benin
U.S. Chefs Join Campaign to Save Chilean Sea Bass
Industry Environmental Profiles to Assist Compliance
Site Support Groups in Sierra Leone
Educating Local Communities to Restore Soils in Benin
Environmental Education in Sierra Leone
South East Asia and Environmental Education
Beyond Grey Pinstripes: Preparing MBAs for Social and Environmental Stewardship
New York’s High School for Environmental Studies
Bahamas: Youth Education to Protect Wetlands
Youth Initiative in Seychelles for the Protection of Wetlands
Youth Education – and Its Effects on Adults – in Seychelles
Youth and Sustainable Consumption
Ozzy Ozone, an Ozone Mascot for Barbados (and Beyond)
Barangay Youth Council in the Philippines
Youth Environment Groups in Benin
Environmental Education Initiatives: The India Center for Environmental Education and Illegal Poaching
Checklists
Checklist on Framing an Environmental Message
Checklist for Promoting Compliance and Enforcement through the Media and Public Awareness
Additional Resources
Additional Resources On Environment, Religion, And Tradition
Additional Resources On Environmental Awareness And Education
Additional Resource On Environmental Education For Youth
© UNEP | Privacy Policy | Terms & Conditions | Site Map