TV Campaign to Highlight Green Benefits of Public Transport
New International TV Campaign Promotes Public Transport as Sustainable Travel Alternative
Paris, 8 February 2005 - The United Nations Environment Programme (UNEP) and The International Association of Public Transport (UITP) have joined forces to promote the environmental and life-style benefits of public transport in a new TV campaign.
An animated 30 second commercial available in English, French, German and Spanish and produced by McCann Erickson is scheduled to run across a growing list of international stations (BBC World, CNN International, CNBC, Bloomberg TV, National Geographic and Discovery Channel), starting with EuroNews from 10 February.
With the theme "The world is your home. Look after it", this public transport Ad coincides with the coming into force of the Kyoto Protocol on 16 February 2005.
Total greenhouse gas emissions from the transport sector are growing faster than any other sector, and it is estimated to be responsible for 30 % of CO2 emissions in Europe. In Europe, approximately 50% of transport trips in urban area are less than 5km.
The new Ad campaign, the first of its kind between UITP and UNEP, aims to raise awareness of some of the advantages of using public transport, especially the environmental benefits.
For more information please contact:
Robert Bisset, UNEP Spokesperson for Europe
Tel: +33 1 4437 7613, Fax: +33 1 4437 1474
Mob: +33 6 2272 5842, email: firstname.lastname@example.org