Creativity in Sustainability Celebrated
London, 29 November 2006 - The Green Awards, launched in April 2006 in cooperation with Green TV and UNEP, were created to recognise excellent creative work that illustrates and communicates the importance of environment, sustainable development, and ethical best practices.
Brands and organisations that have demonstrated their commitment to “green” issues in a creative and effective way across different media platforms and marketing disciplines were presented with the Green Awards this evening at the historic London Guildhall.
Winners this year include a wide range of businesses and organizations including Marks & Spencers, Procter & Gamble, Saab, Friends of the Earth, and the Greater London Authority among others.
The ceremony, a 'green tie' event, was designed to showcase sustainability throughout- with the awards manufactured from recycled materials. Speeches were delivered by Eric Falt, UNEP Director of Communications, Tony Juniper, Executive Director of Friends of the Earth and Philip Sellwood, Chief Executive of Energy Saving Trust among others. Penney Poyzer from the popular BBC series 'No Waste Like Home' hosted the event.
Quoting Mark Twain, Eric Falt pointed out at the awards ceremony that “Many a small thing has been made large by the right kind of advertising,” adding “You can make green living the next big thing.”
Commenting on the Green Awards earlier, Achim Steiner, UNEP Executive Director said,” Rapid environmental, social and technological change are presenting human society with unprecedented challenges. Fortunately, people, businesses and governments around the world are waking up, not just to the threats we face, but to the many opportunities there are for addressing them. UNEP is committed to nurturing the creativity and leadership we will need from all sectors of society if we are to create a sustainable future for all. The Green Awards are a new and exciting way for us to do this.”
The Green Awards are open to all companies whose campaigns fall into one of twelve categories ranging from best TV ad to best use of copy and art direction, outdoor advertising, online advertising, integrated campaign, direct mail and more.