Indian Premier League to partner with UNEP for a unique green initiative
IPL will green its games and bring environmental message to millions of fans
Mumbai (India), 22 January 2010 - The Indian Premier League (IPL) today committed to a strong vision of green growth by launching a partnership with the United Nations Environment Programme (UNEP). Under the new initiative, the IPL will green its cricket league and bring environmental awareness to millions of cricket fans around the world.
Through this long-term partnership with UNEP, the IPL joins the ranks of global events, such as the Olympic Games and the FIFA World Cup, which are working with the UN Environment Programme to green their events.
The new partnership, which kicks off with the India Premier League that will be played over 45 days starting on 12 March, is a first-of-a-kind initiative undertaken by any sporting body in India. UNEP will advise the IPL in its commitment to green its sport events, spread environmental messaging to fans through its star players and green its merchandising.
Achim Steiner, UN Under-Secretary-General and Executive Director of UNEP, said: "We are delighted to join with the IPL to catalyze environmental awareness through one of the world's oldest and most popular sports. Like cricket, environmental interest is growing exponentially and across the globe - so this initiative could become one of the most powerful environmental outreach campaigns in India and beyond. Together the IPL and UNEP are sending a clear and powerful signal to millions upon millions of spectators and fans: namely that if we all bat together, we can score fours and sixes for a more sustainable future."
Lalit Modi, Chairman and Commissioner, Indian Premier League said: "As the most innovative sporting league in the world we fully comprehend our responsibility towards saving the planet by protecting our environment. The IPL is thus proud to join hands with the UNEP and under their guidance we are committed to ensuring a carbon neutral league soon. As the IPL, we are also cognizant of the fact that the League is a perfect platform to generate environmental awareness and are confident that IPL fans around the world will join us in this unique initiative. The IPL is committed to promote multiple environmental programs initiated by UNEP and will also encourage our partners and suppliers to commit to the same."