Indian Premier League to partner with UNEP for a unique green initiative
IPL will green its games and bring environmental message to millions of fans
Mumbai (India), 22 January 2010 - The Indian Premier League (IPL) today committed to a strong vision of green growth by launching a partnership with the United Nations Environment Programme (UNEP). Under the new initiative, the IPL will green its cricket league and bring environmental awareness to millions of cricket fans around the world.
Through this long-term partnership with UNEP, the IPL joins the ranks of global events, such as the Olympic Games and the FIFA World Cup, which are working with the UN Environment Programme to green their events.
The new partnership, which kicks off with the India Premier League that will be played over 45 days starting on 12 March, is a first-of-a-kind initiative undertaken by any sporting body in India. UNEP will advise the IPL in its commitment to green its sport events, spread environmental messaging to fans through its star players and green its merchandising.
Achim Steiner, UN Under-Secretary-General and Executive Director of UNEP, said: "We are delighted to join with the IPL to catalyze environmental awareness through one of the world's oldest and most popular sports. Like cricket, environmental interest is growing exponentially and across the globe - so this initiative could become one of the most powerful environmental outreach campaigns in India and beyond. Together the IPL and UNEP are sending a clear and powerful signal to millions upon millions of spectators and fans: namely that if we all bat together, we can score fours and sixes for a more sustainable future."
In close cooperation with UNEP, the IPL will calculate its carbon footprint and compensate the emissions of some of its games. As the partnership develops, the IPL will compensate more and more of its games and green its operations, from waste management to energy efficiency and water.
UNEP will assist the IPL in its long-term green vision of achieving climate neutrality, supporting the IPL's efforts to reduce emissions through the introduction of renewable energy and to compensate for emissions generated by the League.
The IPL will utilize the popularity of the League and its players to promote UNEP's environmental initiatives such as the Climate Neutral Network, the Billion Tree Campaign and World Environment Day. Through the popularity of cricket, the IPL will also promote environmental awareness, highlighting the 2010 International Year of Biodiversity, the Clean-Up the World Campaign and other environmental initiatives in coming years.
Notes to Editors:
United Nations Environment Programme (UNEP)
The United Nations Environment Programme (UNEP) is the voice for the environment in the UN system. Established in 1972, UNEP's mission is to provide leadership and encourage partnership in caring for the environment by inspiring, informing, and enabling nations and peoples to improve their quality of life without compromising that of future generations. UNEP is an advocate, educator, catalyst and facilitator promoting the wise use of the planet's natural assets for sustainable development. It works with many partners, UN entities, international organizations, national governments, non-governmental organizations, business, industry, the media and civil society. UNEP's work involves providing support for: environmental assessment and reporting; legal and institutional strengthening and environmental policy development; sustainable use and management of natural resources; integration of economic development and environmental protection; and promoting public participation in environmental management.
For more information, visit www.unep.org
DLF Indian Premier League 2010
DLF IPL 2010 is set to kick-off in Hyderabad on March 12th and will feature last year's league winners the Deccan Chargers taking on the Kolkata Knight Riders. The DLF IPL 2010 will be played over 45 days across India and will feature a grand total of 60 games, with the addition of a third place play-off. The League will also see the addition of four new home venues in the form of Nagpur for the Mumbai Indians, Vishakapatnam for the Deccan Chargers, Ahmedabad for the Rajasthan Royals and Dharamshala for the Kings XI Punjab.
For more information on all the action in IPL 2010 log onto www.IPLT20.com the official online destination of the league.
For further information, please contact:
Percy Dubash (09820221792, firstname.lastname@example.org)
Jitendra Jha (09920829216, email@example.com)
Satinder Bindra, UNEP Director of Communications, +254 727531253 or firstname.lastname@example.org
Nick Nuttall, UNEP Spokesperson and Head of Media, +41 795965737 or +254733632755, or email@example.com