PUMA and UNEP Launch Public Service Announcement to Support Biodiversity Initiatives
Ads Featuring Football Great Samuel Eto'o Take Humorous and Optimistic Approach to Environmental Issues
Herzogenaurach (Germany), 19 April 2010 - Today PUMA unveiled a series of advertisements featuring Cameroon footballer Samuel Eto'o. The campaign is part of the 'Play for Life' partnership, which PUMA and the United Nations Environment Programme (UNEP) formed in January of this year to support the 2010 International Year of Biodiversity.
The purpose of the partnership is to raise awareness about habitat and species conservation among football fans and the general public during worldwide football events, including the FIFA World Cup 2010.
The campaign will be seen globally in print, out of home, in-store and on-line and will run through the end of 2010. With 12 African football team sponsorships to its name and a history of innovation with Africa, PUMA is uniquely positioned to help drive this effort with UNEP.
"In 2010, Africa will be at the centre of the footballing world and all eyes will be on the continent," said Jochen Zeitz, Chairman and CEO, PUMA AG. "This is a unique opportunity for the 'Play for Life' campaign and the public service announcements to create a powerful statement to help support biodiversity initiatives in Africa and around the world. Biodiversity and valuing and protecting all life on our planet is a huge issue in Africa. We are proud to partner with UNEP to raise both awareness and funds to help these causes."
Satinder Bindra, UNEP's Director of Communications, said: "2010 is the International Year of Biodiversity. Through this powerful partnership with PUMA, we are reaching out to millions of football fans around the globe to spread the message: we can all do our part to protect our planet's animals, plants, insects and ecosystems."