LG Display and client firms to take part in UNEP Plant for the Planet: Billion Tree Campaign
Seoul (Republic of Korea), 7 June 2010 - The LG Display Company, a leading firm of electronic monitors and headquarted in Korea, on Monday announced that it will participate with client firms in the United Nations Environment Programme's (UNEP) Plant for the Planet: Billion Tree Campaign. As part of this initiative, LG Display signed an agreement with UNEP to participate in the Plant for the Planet: Billion Tree Campaign in Busan. UN Under-Secretary General and UNEP Executive Director Achim Steiner and LG Display IT Business Manager and Vice President Mr. Hyun Hwoi Ha were among those present at the signing ceremony.
"Planting trees touches an action-orientated nerve in each one of us and connects us to the natural world. The act of planting gives expression to concerns about environmental degradation and how we can help pave the way for long term sustainability. It is a way of companies signalling they wish to be part of the sustainability solution, which is also about creating a shift from short-term profit to long-term value creation," said Mr. Steiner. LG Display Vice President Mr. Hyun Hwoi Ha said, "It is very meaningful that we have this opportunity to participate in a global tree planting campaign to improve the environment with our client firms. LG Display will continue to develop environmentally friendly materials and products to play a leading role in protecting our planet."
Trees are critical factors in human life and help conserve soil and water, control avalanches, prevent desertification, protect coastal areas and stabilize sand dunes. Forests cover 30 percent of the total land area and absorb carbon dioxide. But deforestation continues at an alarming rate - about 13 million hectares per year, and is caused by the conversion of forests into agricultural land, illegal logging, the production of wood for industrial needs as well as consumer demand and population growth LG Display created a USD 1 million green fund in connection with the campaign. And LG Display has decided to support NGOs in efforts to plant trees in regions that need a forestation such as India through October, together with Dell, Lenovo, Acer and LG Electronics which are major clients for LCD monitor panels
Recently, LG Display has been moving to expand sales of LCD monitor panels that use LED, an environmentally-friendly component, as the backlight and feature for the In-Plane Switching (IPS) technology. The superiority of IPS has been acknowledged by consumers and experts alike. As part of its move to promote the IPS panels, LG Display decided to take part in UNEP's Billion Tree Campaign to convey the message to consumers that products made with eco-friendly parts contribute greatly to protecting the environment. Established in 1972, UNEP is the voice of the environment in the UN system and works to promote international collaboration and knowledge related to the natural ecosystem and to assess the state of the global environment.
RUNEP launched its first global tree planting project on 8 November 2006 in Nairobi, Kenya, during the 12th Conference of the Parties of the Framework Convention on Climate Change. Due to its success, and by popular demand, the campaign has been extended. The campaign has won the UN 21 Award as a substantive programme in recognition of its "exceptional contribution towards improving efficiency in the United Nations". Under the patronage of Nobel Peace Prize Laureate Professor Wangari Maathai and His Serene Highness Prince Albert II of Monaco, the Billion Tree Campaign is raising awareness of the inter-dependence between humankind and the planet's ecosystems, as well as the linkages between tree planting and climate change mitigation, the restoration of biodiversity, air and soil quality and food security.
Under the Plant for the Planet: Billion Tree Campaign, governments, private sector companies like LG Display, United Nations agencies, civil society organizations, farmers, local authorities and the public at large enter tree-planting pledges on the dedicated web-site www.unep.org/billiontreecampaign , with the objective of planting billions of trees world-wide. Today, the website records over ten billion planted trees in 180 countries. Therefore, in the face of recent alarming data, the Billion Tree Campaign offers hope and a simple solution for climate change mitigation, while enriching biodiversity.
Notes to Editors:
LG Display Co., Ltd. [NYSE: LPL, KRX: 034220] is a leading manufacturer and supplier of thin-film transistor liquid crystal display (TFT-LCD) panels, OLEDs and flexible displays. The company provides TFT-LCD panels in a wide range of sizes and specifications for use in TVs, monitors, notebook PCs, mobile products and other various applications. LG Display currently operates eight fabrication facilities and five back-end assembly facilities in Korea, China and Poland. The company has a total of 35,000 employees operating worldwide. Please visit http://www.lgdisplay.com for more information.
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