Photo Credit:Photos courtesy of Fiona Maisel, WCS and Russel Friedman , Wilderness Safaris.
Proceeds from 'The Play For Life' Campaign to Fund Conservation Programs in Africa in Support of the International Year of Biodiversity
Nairobi, Kenya / Herzogenaurach, Germany- (July 16, 2010) - PUMA® and the United Nations Environment Programme (UNEP) announced, Friday, three major conservation projects in Africa as beneficiaries of the 'Play For Life' Campaign, a World Cup inspired partnership to support the 2010 International Year of Biodiversity.
Proceeds generated from the campaign will be donated to beneficiary projects that will help save: African lions in Zambia (The African Lion: King Without A Kingdom Project); elephant populations in the Ivory Coast and Liberia (Support for the Elephants Project); and gorillas in Nigeria's Mbe Mountains (Promoting Community Participation in Gorilla Conservation).
Football fans and the wider public directed the final donations by voting for their favorite cause on FACEBOOK.COM/PUMA and via a UNEP enabled website.
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PUMA® and United Nations Environment Programme (UNEP) Launch Public Voting to Support the International Year of Biodiversity - 28 May 2010
The Play for Life campaign by UNEP and PUMA - the sports lifestyle company is using football and African football stars to promote the 2010 International Year of Biodiversity.
It involves twelve African national football teams that PUMA sponsors, including four of the African teams that have qualified for the 2010 FIFA World Cup in South Africa: Algeria, Cameroon, Cote d'Ivoire and Ghana. Cameroon captain Samuel Eto'o is among the African football stars speaking up for biodiversity.
At the Africa Experience Press Conference in Paris on 28 May 2010 PUMA and the United Nations Environment Programme (UNEP) activated an online voting campaign as part of their Play for Life partnership to support the 2010 International Year of Biodiversity. PUMA will enable fans to vote via Facebook for one of six conservation projects to benefit from the Play for Life fundraising efforts. Online voting is scheduled to run through to 11 July.
The three projects with the most votes will receive donations to support their work on the ground in Africa. This viral and social media effort is designed to raise awareness for the 2010 International Year of Biodiversity and make it easy for people to get involved.
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PUMA Africa Unity Event - 28 May 2010
 UNEP and Puma kicked off the 2010 FIFA World Cup in Paris in a series of high impact ‘Africa Unity’ events which generated fan support in advance of the tournament in South Africa as well as raise funds and awareness for the UN 2010 International Year of Biodiversity and the UNEP-Puma ‘Play For Life’ project.
Three of Africa’s biggest teams - Cameroon, Ivory Coast and Ghana – who are all sponsored by Puma, took part in three events which capitalized on the growing excitement about the opening of the World Cup next month.
UNEP Officials Theo Oben and Luc Reuter joined Puma CEO Jochen Zeitz, footballers Samuel Eto’o, Didier Drogba, Stephen Appiah and actor Djimon Hounsou at a press conference to launch the ‘Africa Unity Experience,’ highlight the charitable components of the campaign and serve as a send-off for PUMA’s African Football teams as they prepare for World Cup.
This was followed by a fundraiser featuring football stars Samuel Eto’o and Didier Drogba who teamed up with players from Cameroon, Cote d'Ivoire and Ghana in a skills challenge to raise money for the UN 2010 International Year of Biodiversity. They also participated in an exhibition football match, which saw Puma-sponsored Federations take part in a mini match of two 20-minute halves.
The teams wore Puma’s Africa Unity kits and the match also helped raise awareness for the UN 2010 International Year of Biodiversity and the PUMA-UNEP ‘Play For Life’ project.
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