The world is your home. Look after it - Public Transport Campaign
UNEP and The International Association of Public Transport (UITP) have joined forces to promote the environmental and life-style benefits of public transport in a new TV campaign. The first UNEP/UITP joint campaign ‘The world is your home. Look after it’ was launched in February 2005. This TV advertisement was the first of its kind and coincided with the coming into force of the Kyoto Protocol.