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World business leaders to gather in Seoul and set path for low carbon future after Copenhagen
07/ 12/ 2009

World business leaders to gather in Seoul and set path for low carbon future after Copenhagen Richard Branson and Wangari Maathai are among the 1,000 people expected for the first major gathering that will discuss environmental action after the UN climate talks in Copenhagen

Seoul (Republic of Korea), 7 December 2009 - Closely following the COP15 climate conference in Copenhagen, the 4th annual Business for Environment Global Summit (B4E) is set to play a crucial role in advancing the dialogue on environmental action in early 2010. Co-hosted by the UN Environment Programme (UNEP), the UN Global Compact, WWF and the Korean Ministry of Environment, the summit will take place on 21-23 April in Seoul (Republic of Korea) to coincide with Earth Day 2010.
B4E is the largest gathering of leaders from business, government, NGOs and the media, with 1,000 people expected to attend in person and thousands more to be linked by video and web conference.
The summit marks the first major multi-stakeholder gathering of leaders after Copenhagen, with in-depth discussions on proposals leading to a low carbon future. B4E will reflect on the outcome of COP15, leadership from business, and discuss areas such as resource efficiency, renewable energies, new green business models and climate strategies.
Achim Steiner, UN Under-Secretary-General and UNEP Executive Director said: "Governments have a central role in fostering a Green Economy by sending the right market signals and by implementing imaginative market mechanism reforms. The challenge for business is how to translate this evolving landscape into low carbon, resource efficient goods and services. This is the kind of creativity, innovation and acumen that B4E is catalyzing and showcasing in 2010."

Georg Kell, Executive Director of the UN Global Compact, said: "What makes this summit truly valuable is that leaders from both public and private sectors gather and provide their unique perspectives on this critical subject."
James Leape, Director General of WWF International, said: "Korea has demonstrated a remarkable commitment to green growth and we are very excited to see this summit take place in such an innovative country."
The 2010 B4E summit will attract high profile international business leaders and environmentalists, including Sir Richard Branson, Chairman of the Virgin Group and Wangari Maathai, Nobel Peace Prize winner and Founder of the Greenbelt Movement. CEOs and top executives from the Dow Chemical Company, Siemens, LG Electronics, Coca-Cola, Nalco and Hitachi will also participate in the summit.
As part of the summit, there will also be large gatherings of international NGOs and youth from global universities and schools where feedback and analysis will be provided to complement the B4E proposals.
B4E will be webcast worldwide and be open to live comments and questions for speakers at the Summit in Seoul. The summit will also be a green event thanks to a paper-free media centre and local transportation through hybrid vehicles and bicycles. Furthermore, speakers and participants from around the world will be able to engage in the summit via broadband television and social networking outlets.
The B4E Global Summit is held in conjunction with the UNEP Champions of the Earth awards, which will be presented by the UN to outstanding environmental leaders at a gala dinner on 22 April 2010.

Notes to Editors:
For more information please visit the new B4E website at

B4E is supported by the Dow Chemical Company, Siemens, Nalco, HP and CNN among others.
About the United Nations Environment Programme (
UNEP is the United Nations agency for addressing environmental issues at the global and regional level. Its mandate is to coordinate the development of environmental policy consensus by keeping the global environment under review and bringing emerging issues to the attention of governments and the international community for action.
About United Nations Global Compact (
Through the power of collective action, the Global Compact seeks to promote responsible corporate citizenship so that business can be part of the solution to the challenges of globalisation. In this way, the private sector - in partnership with other social actors - can help realize a more sustainable and inclusive global economy.

About the World Wild Life Fund (
WWF is the world's leading conservation organization, working in 100 countries for nearly half a century. With the support of almost 5 million members worldwide, WWF is dedicated to delivering science-based solutions to preserve the diversity and abundance of life on Earth, halt the degradation of the environment and combat climate change in ways that benefit people and nature alike. Visit to learn more.

For more information please contact:
Nicolle Kuritsky
Edelman Korea
Tel: +82 2 2022 8217

Nick Nuttall
UNEP Spokesperson
Tel: +41 79 5965737

Further Resources
UN Global Compact
B4E Summit website