About

ECOAREA BETTER LIVING intends to stimulate a regional development of Europe by setting up innovative systems capable of bridging the gaps between technical experts, researchers, entrepreneurs, actors in the administrations, and policy makers.

A focal point of the project is to promote a regional framework to foster the diffusion of technological innovation into the business sector. The goal will be effectuated by the installation of new instruments and directives capable of facilitating the use, by the business sector (especially SME's), of the latest research and findings by universities and alternate research bodies; simultaneously, ECOAREA will intensify the relationships and integration between: the sphere of research, innovation promoters, and that of potential users, in a trans-national context. In today's consumer market, people are more oriented towards products and services related to: Health & Wellness, Environmental Impact, and Sustainability. A market where these preferences are prevalent and consumers are overwhelmed with contradicting information, a need arises for concrete ideas and solutions. In the selection of those products and services that truly contain those elements, ECOAREA is the response to that demand.

ECOAREA aims to solve environmental issues and energy inefficiency within households, businesses, and production. Encompassed in the Green Economy, the entrepreneurial project ECOAREA BETTER LIVING offers a concept, a creative business model, which converge the 4E’s: ECOLOGY, ECONOMY, ENERGY EFFICIENCY and ETHICS. ECOAREA offers companies and professionals the opportunity to bring their experiences, their technology, their knowledge, and occupy an exhibition area to showcase their skills and offer original solutions. Development and dissemination of correct and timely information, to boost sustainable economy and energy efficiency, coupled with a certification of eco-friendly attitude is another objective.

The project ECOAREA consists of:

1.    An exhibition center, built at low impact.
2.    A media website and a program of communication and information.
3.   A real platform for marketing and exchange of ideas in the field of eco-sustainability.
4.    A certification path towards environmental sustainability.

Strategy

The exhibiton center

Experts (architects, engineers, universities, research centers) will be involved in developing a feasibility study and a design plan for the construction of a multipurpose facility. The building Ecoarea Better Living will be built on the highway connecting Rimini to the Republic of San Marino (building permission already granted). The structure will be at low impact, then designed and built according to green building and ecological design protocols, according to the latest energy efficiency and energy self-sufficiency. All activities of the building will be "fed" by renewable energy sources such as photovoltaic, thermal solar, geothermal, small wind turbine and a strong commitment to energy efficiency. This Eco-Structure will host several thematic areas and activities, with the aim of becoming a center of excellence for innovation in environmental protection, in the use of renewable energy and in energy saving. The building, in its 2500 sqm , will be an exhibition center for materials, ideas, bio culture, and an example of a new way of building, demonstrative and didactic, a permanent showroom, multifunctional an incubator for ideas and spin-offs, coherent with the idea of green economy.

The Network: The communication web program Ecoarea

Ecoarea Better Living is a communication project, with aspirations to develop knowledge and dissemination of information regarding sustainable economy and energy efficiency. With an online magazine inside their website , Ecoarea‘s editorial staff will deal with issues related to living (consumption, energy, sustainable lifestyles), building (construction, architecture, laws), economy and market (green jobs, companies, products), will showcase live, on site, demonstrating real and practical application of new technologies and new materials. It will also be a service portal for companies, institutions and professionals. Through the appropriate use of social networking tools, Ecoarea hopes to create a network of companies, a veritable web green community, which will be centralized in the building.

Platform for marketing and exchange of ideas in the field of eco-sustainability

Ecoarea Better Living will offer a commercial platform for companies, providing an exhibition area and consulting services. Dedicated exhibition space is planned for about 40 companies, that will rent for periods of varying duration, (from a minimum 3 months to 1 year) with customized service-packages designed for the needs of each company. Companies in this area are all from the world of eco-sustainability and green economy, or industry sources, green building and energy efficiency
Ecoarea Better Living is a place of culture, training, and information where you can organize conferences and courses, there will be research and studies in the field of renewable energy, energy efficiency and environmental sustainability. Inside the structure there are three meeting rooms of different sizes, where companies and professionals will be able to offer their expertise, technology, and knowledge, as well as to train and qualify in their own turn.

Certification path towards environmental sustainability

The importance of environment and energy in the life and the economy of companies and the need to focus more attention on the Green Economy as a stimulus to restart after the deep economic crisis, Ecoarea Better Living will offer to companies and to the public a certification path that promotes this opportunity for renewal and incentives increasing  competitiveness and recognition in the markets. Ecoarea Sustainability Program (ESP) is a program towards environmental sustainability and energy efficiency, which offers a real opportunity to help them in achieving energy efficiency and environmental sustainability in line with the effort against the greenhouse effect and climate change, economic development, certifying virtuous green practices, taking care of people and the whole world. This certification will be based on a series of good practices that will give scores to those members and will aim to achieve three levels of environmental sustainability (entry, gold, platinum).

In general, Ecoarea’s potential customers in this market are:

• Companies operating in renewable energy and green building;
• Companies operating in energy efficiency
• Businesses, organizations and individuals interested in environmental issues and sustainability
• Installers, technicians, professionals, designers

In Italy as well as in Spain, in France as well as in Turkey, companies have a common need: boost their business and products, especially after the weakening economic crisis, innovate and become more efficient, then rethink their production processes, reduce waste, save costs and energy, to be more competitive when facing the international markets. With the ESP certification, companies learn energy conservation, care and respect for the environment, innovate and teach their experience to other businesses through networking and sharing tools.

The management team is directed towards the green economy in Europe. This market  is expanding strongly, and needs a consistent pattern like the ECOAREA concept. This collection of ideas will build up a multi-level commercial platform, and campaign for public awareness. With attention to providing proper handling information for equipment and technology to maximize energy conservation,  efficiency, and consolidate a new sensitivity in the final-user, ECOAREA will encourage cultural change and improved management of resources.

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