About
Incentive Sol Soluções Solidárias Ltda was created in January, 2006 with the objective of develop marketing and internet solutions to motivate people in taking actions against climate change, motivating the carbon neutral sustainable consumption, promoting business and opportunities that help people to achieve their individuals and collective goals. Headquartered in São Paulo, Brazil’s financial centre, Incentive Sol is a forward-thinking company committed to sustainability and solidarity to fight global warming, which works according to the motto: “Motivating a Solidary Climate”.
Their main project - YouSol - is being developed since 2006 and was launched in May, 2009. The investments to date have surpassed US$ 3 million. This amount was invested in research and developing the web platform to support all the members and transactions of involved partners.
It is expected in the first year that thousands of people will become members. This is a global project originated in Brazil and expanding to the US, the UK and other countries in the next few years.
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Strategy
The main solution already created is the online community YouSol, a web portal and network to motivate people to fund sustainable activities and products, and encourage members to become carbon-neutral. The consumers receive Carbonus, a kind of score, every time they buy products and encourage other consumers to do the same. The idea behind it is educate people to make better choices in their shopping giving preference to products that generate less environmental impact and thus become more conscious about Climate Changes.
The portal allows registered suppliers to market their products and services to consumers, creating a worldwide carbon neutral sustainable consumption community.
Every product sold on YouSol must have certification or other sustainable characteristics, demonstrating that the supplier is conscious of environmental matters.
The products must carry also the Carbonus, where each Carbonus is equivalent to one monetary unit of local actuation currency, which will be transferred for building up funds aiming to finance actions towards to the climate neutrality of suppliers and their products.
All online transactions also can be made with YouSol own currency called Sol, which represents the valuation of solidarity towards to fight global warming, and that also offers its own Carbonus when consumers convert local currency to Sol currency, thus not only creating new consumer markets, but also a new carbon neutral sustainable economical system globally.
Incentive Sol has also pioneered the Carbonus concept, which takes into consideration actions to reduce greenhouse gas emissions to the atmosphere and contributes in improving planetary sustainability and at the same time contributes to help people to achieve their individual goals through a very intelligent incentive and business opportunity system.
Carbon Neutral Sustainable Consumption is driven by the realization that consumers can contribute either towards preserving or destroying ecosystems, thereby determining the future of our society – sustainable or otherwise. It further means contributing towards sustainable actions to address global warming, improving life conditions of consumers and preserving the environment.
The Carbonus Label has been created to assist in identifying the registered supplier’s products, assigning Carbonus, motivating Carbon Neutral Sustainable Consumption and in rewarding this initiative by giving incentive bonus to the buyer that buy sustainable products.
The Carbonus Label represents a transformative process starting from educating the consumers to achieve carbon-neutral sustainable consumption, in line with the objective of UNEP's Climate Neutral Network.
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