About
Purity IT was established 2008 with a focus on Green Information Technology (IT).
Strategy
CO2 emissions from IT stand at two per cent of the global total. Purity’s vision is to be the leading Nordic provider of Green IT, through offering consulting services, analysis and solution according to their GRIT® concept (Green IT).
The GRIT® concept helps their customers to reduce their climate footprint through implementation of more efficient IT infrastructure. Purity IT is focusing on virtualization and “green” storage. Virtualization of servers is standard in many companies and organizations today.
Their solutions are using the next generation storage and de-duplication. Energy efficient solutions reduce costs, save energy and CO2 emissions, and result in better data performance and more simplicity. They are members of Klimapartner, a private-public network in southern Norway which focuses on challenges and opportunities of addressing climate change.
Purity has decided to become a climate neutral company in 2010, following the UN guidelines to climate neutrality: “Kick the Habit” (http://www.grida.no/publications/vg/kick/), through the following steps:
• Decision: the Board decided that Purity should be climate neutral.
• Measure climate footprint: measuring their emissions of greenhouse gases in 2009 as a baseline, using the Green House Gas protocol principles for Scope 1 and 2 + travel.
• Reduce emissions: setting goals for reducing the emissions in the years to come.
• Offset: purchasing offsets to compensate for the remaining emissions from the UN Clean Development Mechanism (CDM), starting from 2010.
• Inform and Inspire: informing and inspiring, in particular their customers and employees, on their climate neutral strategy.
• Repeat: planning to go through the cycle again on an annual basis. Their key motivation to becoming climate neutral and members of the Climate Neutral Network is to show their customers and employees that they take climate change seriously, and to use UNEP’s network to get access to knowledge and methodologies and look for best practices when it comes to climate neutrality.