About
Tencent, China's largest internet comprehensive service providers, was established in november 1998. It is also alleged to be one of the internet companies with the largest number of users. For more than ten years since its establishment, Tencent has been working towards the management philosophy; all is aimed at user' value, and has always been in a status of stable and rapid development. On 16th June, 2004, Tencent was publicly listed in The Stock Exchange of Hong Kong Ltd.(stock code 700).
At present, among other internet companies, the market capitalization of Tencent is the first in China and the third worldwide, after Google and Amazon. Tencent's mission is to promote the qualities of human beings lives with the advanced technology. The development of qq has a profound influence on and change the communication style and living habit of billions of citizens, which offers a convenient and big communication platform, in practice to all sorts of living function, social services function and business applications functions. Tencent is now changing the way of life and creating more wide internet application prospects at unprecedented rate.
To date, Tencent makes a strategic objective to "provide users with a one-stop online service life". Based on this, Tencent has completed a business arrangement, established four network platforms namely; qq, Tencent net (qq.com), qq game and paipai, and constructed China's largest internet community. To satisfy the demands of users for information transferring and acquiring knowledge, Tencent own its portal; Tencent net (qq.com), instant communication tool, qq mailbox and SoSo search, to meet the demands of users for group communicating and sharing of resources.
Tencent has pushed off qq space (Qzone), which was China's biggest individual space. By the end of September 30, 2009, the number of registered users of instant communication tool QQ had reached 1.057 billion, and the number of active users had reached 484.9 million. By March 5, 2010, the maxium number of QQ users that stayed active simultaneously reached 100 million, which had realized a historic breakthrough. Meanwhile, Tencent Network (QQ.com) has become China's portal site with the most page views, and the E-Commerce platform on the net (paipai) has also developed into China's second-largest E-Commerce trading platform.
Strategy
Tencent's notion and standpoint in reducing greenhouse gas emissions
Tecent has a vision - to be the most respectable internet business. Therefore, Tencent has always been actively participating in public welfare, bearing social responsibility, and promoting networking among civilizations. In 2006, Tencent founded the first public charity foundation - Tencent charity public foundation, and established Tencent public network (gongyi.qq.com), focused on supporting teenage education, developing poor areas, caring for the disadvantaged groups and poverty alleviation.
Tencent believes that reducing greenhouse gas emissions is not only in line with the international interest, but also with China's interest. China, with the largest population in the world, is a developing country and a major energy consumer, and may become the largest emitter of greenhouse gases in the future. Therefore, besides the government and the public, Tencent enterprises that have social responsibility must evolve in coping with climate change and reducing greenhouse gas emissions. In fact, Tencent always strives to be in a leading position in the world in carbon emission reduction.
Tencent advocates to explore a gas control system that coincides with China's actual conditions and corporate actual circumstances. Futhermore, Tencent is willing to play a leading role in jointly enhancing the ability of Chinese entreprises to cope with climatic change. Tencent net (qq.com), the largest web portal in China, believes that promoting the idea of establishing ecological civilization and advocating the green and low-carbon consumption is an important responsibility of the media. To develop green economy, we need to establish the value that mankind should live in harmony with nature, to bring the notion of saving and protecting the environment into the social daily operations, which will change people's lifestyles and behavioral patterns.
Along with vigorously promoting green production and green flows, we still shall actively advocate green consumption, leading the public to consciously choose a kind of economical, environmentally friendly and low-carbon consumption model, which will stimulate the sustainable and long-lasting recovery and development of the ecnomy. This concept is conveyed to millions of Tencent users in various forms and means through the Tencent media. First, in reducing greenhouse gas emissions and energy saving, Tencent has called on all staffs to do it initiatively. What's more, an effective management system has been formed in Tencent. First, Tencent has bought environmentally friendly servers that can reduce power consumption in a relatively high price to achieve the goal of energy conservation and reducing greenhouse gas emissions from the server room. Secondly, Tencent has also paid attention to implement an environmental protection office, which has effectively reduced the energy consumption of the office, and has cultivated the energy conservation awareness of the whole staff. In addition, Tencent has asked all its staff to protect the environment and save energy from saving a piece of paper, since the electricity and water drop since 2008.
The "Green Office" plan has been implemented in all aspects of daily programmes in the offices at Tencent: a shared library has been set up to reduce consumption of paper books; the staff have been reminded regularly not only to readily turn off the computer screen when leaving the office table, but also to print on both sides. Further more, Tencent supplies boiling water in certain periods, to keep the air temperature at around 26℃ in summer, and also donates used computers to support "Green Computer Poverty action", among other things.
At Tencent, posters calling on "low-carbon office" and small pieces of paper appealing to saving paper and energy can be seen everywhere in the company. The CEO, Ma Huateng and other executives have also sent emails to all the staff members to protect the environment. At 2030hours of March 27, 2010, the public benefit activity "Earth Hour" that was sponsored by WWF, was carried out all over the world, and Tencent was no exception. The Tencent headquarter building located in Shenzhen, the Palace Museum, the Bird's Nest, the Water Cube, the Oriental Pearl TV tower in Shanghai and other landmarks in China, all tunred off lights synchroniously. At the same time, other Tencent buildings in Shanghai, Chengdu and Beijing also turned off their lights. On that day, Tencent had promoted the world's largest environmental action along with millions of netizens with its practical action, which would contribute to the sustainable development of the environment, energy and society.
Secondly, Tencent has called on hundreds of millions of its citizens to actively take part in environmental action and practically reduce greenhouse gas emissions through its powerful media platform. During the 2010 Shanghai World Expo, Tencent, the exclusive high-level sponsor of the Internet company, actively advocated the concept of "Low-carbon Expo". Tencent and its cooperation partner Vanke Charity Foundation launched a socially useful activity called "zero-kilometer action" , which aimed at cleaning up the garbage on Mount Qomolangma. The purpose of this activity was to call on everyone to protect the environment right from refuse sorting, which would advance resource recycling and finally realize the goal of garbage reduction.
In 2009, Tencent joined the China Green Foundation, to launch an online tree-planting project called "Happy Home - Tencent Green Forest". This was not only a project that combined netizens donating online with planting trees offline, but also the first carbon neutral project that everyone was involved in. What's more, this was a fashionable, environmental activity and focused on the poverty-stricken. As for fashion, this project asked people to donate 10 Yuan to plant 2 seabuckthorn seedlings, which would offset the carbon Tencent emitted in daily life. As for environmental protection, this project would purify and protect the ecological environment and enable us to live in a green and clean world. As for poverty alleviation, all the seabuckthorn seedlings donated by netizens would be planted in Tongwei County, Gansu Province, which would help the local poor families to get more income through selling the fruits of seabuckthorns. Up to now, there have already been tens of thousands of netizens participating in this project, and the amount of the online donation has reached millions yuan.
At the Spring Festival and the Clear and Bright Day of 2010, Tencent net (qq.com) called on all netizens to "live the Spring Festival with low carbon" and "sweep the graves of the dead relatives environmentally" and made two special reports taking low carbon as the theme. Furthermore, Tencent invited Li Bingbing, a famous chinese environmental star and Luo Hong, the UNEP climate hero to speak on the related activities, which had won a positive response and support of the wide netizens. In December 2009, Tencent sent many editors and reporters to Copenhagen to report on the climate conference, which had caused great concern. Shortly after, "low-carbon" quickly became a hot topic in China. Thirdly, basing on the powerful media platform, Tencent strongly supported various activities initiated by environmental organizations by all kinds of Tencent's products.
On March 27, 2010, Tencent actively replied with an encouraging answer to the "Earth Hour" activity which was initiated by WWF. On the one hand, Tencent net (qq.com) immediately sent a message named "One Earth, One Hour" to all users. On the other hand, all the departments of Tencent also supported the activity themselves. On March 27, 2010, Tencent made use of various products to publicize the "Earth Hour". First, the QQ login box designed a special picture based on the topic "Earth Hour", and the QQ popup windows also poped up messages to call on netizens to take part in the activity. Next, when netizens logged in the Tencent net (qq.com), a banner advertisement would pop up, reminding netizens to turn off light for one hour, to let the Earth rest for one hour. At last, an array of QQ show that was on the topic of lighting off, was elaborately designed for netizens to download freely, which was welcomed and appraised by wide netizens. At the end of the activity, there were over 5.5 million people who had made a committment to put off their lights for one hour on Tencent net (qq.com).
Around Earth Day 2010, Tencent participated in an activity called "Paying Close Attention to Coal Nightmare", which was initiated by Greenpeace, a well known international environmental organization, and made a fine animation, to inform people that although coal had provided 70 percent of energy to China, it brought immeasurable loss at the same time, including; water pollution, air pollution, the collapsing of houses and roads, production of safety hazards, and climate disasters. Tencent's purpose was to arouse more people to realize the enormous environmental costs of coal, and then wake them up to reduce greenhouse gas emissions, and start a kind of low-carbon life. In addition, Tencent net (qq.com) actively responded to an activity called "planting one billion trees for the Earth" which was launched by UNEP.
During the Arbor Day of 2010, Tencent called on 3.6 billion netizens to plant a tree. Besides, Tencent strongly supported Luo Hong Environmental Protection Foundation affiliated with UNEP, to carry out the "Chinese Children Environmental Education Program", showing the dream of coping with climate change for thousands of children and netizens as a whole. At the same time, Tencent had called on 200 million people to pray online, "To protect the earth, to save the future!". Tencent also made use of its own auction platform to hold on charity sales, and the money raised from the sales would be used for the environmental projects of UNEP in China.
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