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Home > Enforcement > Institutional Frameworks > Public Awareness & Education > Checklist
Checklist on Framing an Environmental Message
- Use familiar language (including common words and short sentences).
- Communicate the basic message in a values way, rather than through technical terms (for example “If you make a mess, clean it up.” or “If you break it, you must pay for it.”)
- Keep the message simple.
- Develop a common message (to be used by multiple actors).
- Be consistent in communicating your message.
- Test out the message on people who do not work on the issue. Test both the substantive idea, as well as the language for communicating the idea. This can be done informally with your family (including 8-year-old children), friends, and acquaintances. It can also be done more formally, for example through focus groups.
- Use examples to illustrate your point.
- Explain why a particular action is important (for example, it is good for health, economy, fun, protecting property, etc.).
- Give credit where credit is due.
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Resources for
Guideline 44
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