Ruth Sego
Ruth Sego
Topic: Media monitoring
Ruth Sego is an Information Officer at UNEP headquarters in Nairobi. Since 2012, she has worked with the News and Media Unit where her primary responsibilities include data management, media analytics...
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Number of questions: [1]
Posted on 19/08/2014 09:00:04
What is the best method of media monitoring globally?
Rahab (from Kenya)
Dear Rahab,

Thank you for your question and your interest in the work of the UN Environment Programme.

Comprehensive media monitoring should ideally include all aspects of print, broadcast and online monitoring.

For practical purposes, media monitoring experts are increasingly moving away from traditional news clipping services and now focus on online media monitoring. Online media monitoring has numerous advantages: It offers coverage in real-time and analysis and reports on the success and impact of media campaigns can be generated within a short period of time.

Online media monitoring also spans across wide geographic area and can also track
broadcast material and social media conversations.