Experts' profiles - Wiz Sabbas Joseph
Wiz Sabbas Joseph
Founder-director of Wizcraft International Entertainment, India’s premiere Experiential Marketing and Event Management company along with his partners Andre Timmins and Viraf Sarkari, Sabbas Joseph is considered as one of the founding fathers of the Rs. 2000 cr. event management business in India.

Prior to starting Wizcraft, Sabbas was a renowned journalist who began his career while in his teens. His career spanned several publications across the India media landscape.

Wizcraft has been in the forefront of some of the largest events and entertainment spectaculars including the 50 Years of Indian Independence, the 30 Years of Mauritian Independence, the 10 years of the South African Freedom Struggle, the National Games Opening and Closing ceremonies, the Oman Tattoo showcase of the armed services of the Sultanate of Oman, the Handover ceremony of the Commonwealth Games in Melbourne, the Opening and Closing ceremonies for the Commonwealth Games in New Delhi and most recently, the ICC World Cup Opening and Closing ceremonies.

Wizcraft are also the creators and producers of the International Indian Film Academy and have driven it to global success over the past 11 years.

A company dedicated to bettering the environment, Wizcraft first adopted the green agenda in 2007 at the IIFA Weekend and Awards in Yorkshire. IIFA 2007. The IIFA Bond for Global Cool was launched at the Madame Tussauds in London, addressing the issue of climate change across the world. It was also here that IIFA launched the concept of a ‘Green Carpet’, replacing the traditional red carpet rolled out at all award shows, as a symbol of its crusade against global warming.
In 2008, in an attempt to strengthen its commitment to battle climate change, IIFA launched the Green Global Foundation, using celebrity voices to spread the message towards a greener planet. The United Nations Environmental Programme (UNEP) and The Energy and Resources Institute (TERI), headed by scientist and Nobel laureate Dr. R.K. Pachauri, are the partners of the Foundation. Each year, Wizcraft hosts the Green Globe Foundation Awards, in a bid to commend the efforts made by both organizations and individuals who strive to preserve the environment and protect the planet through their work.

It is Wizcraft's view that the IIFA Awards which reaches a phenomenal audience of nearly 800 million viewers should be a platform that encourages people to do their bit for our planet.

Today, the name Wizcraft signifies creativity, glamour, high-profile visibility, excellence and international quality.

The passion and determination of Wizcraft and its founders are rarely matched.
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