Experts' profiles - Lucita Jasmin
Lucita Jasmin
Lucita Jasmin is a senior communications professional with a global base of practice in strategic and corporate communications in the intergovernmental and private sectors. Over the last 15 years, she has led intercultural teams that provided communications counsel to senior management, strategized and executed campaigns and advocacy initiatives, organized stakeholder outreach on priority issues, and mobilized partners to support these.

In her current post in the Division of Communications and Public Information, Lucita leads the strategy development, planning and execution of communication programmes and campaigns in support of thematic priority areas. She is responsible for the ongoing campaign against food waste, called the Think.Eat.Save. Reduce Your Foodprint, which is a partnership with the UN Food and Agriculture Organization (FAO) and supports the UN Secretary Generals Zero Hunger Challenge. From its launch in January 2013, the campaign has held a number of major outreach events worldwide and enlisted 35 partners and supporters, including leading civil society campaigners and experts on food waste. She also provides strategic oversight to the campaign against Illegal Wildlife Trade, and was responsible for key outreach platforms such as the UNEP Pavilion at Rio+20 in 2012 and the Global South South Expo Solutions Pavilion in 2013.

Lucita leads key corporate communication activities for UNEP, including the World Environment Day, one of the more highly visible and widely observed UN days and which has become a huge platform for public outreach; the Champions of the Earth Award, the UNs flagship award on the environment; the Goodwill Ambassador programme; and the children and youth, and sports outreach.

Prior to UNEP, Lucita was the Head of Corporate Communications of a multinational company with operations in Indonesia, Singapore, China and Brazil. She holds a Masters Degree in Development Communication and is pursuing a Doctorate in Communication.
Looking for a specific topic?
Climate Change
Disasters and Conflicts
Ecosystem Management
Environmental Governance
Harmful Substances
Resource Efficiency
Other Thematic Areas