Luo Hong is a photographer, environmentalist and President of Holiland LLC. He has long devoted himself to natural landscape and wild animal photography. He has been to Eastern and Southern Africa 24 times in the last ten years to photograph wild animals.
In November 2006, he established the Luo Hong Environment Foundation, setting out to train and reward young talent worldwide for their work to protect and preserve the environment. In 2008 and 2009, the Luo Hong Environment Foundation sponsored UNEP's Painting Competition by Children in China, a hugely successful event with about 2.3 million participants in 2009.
On 5 June 2009, to mark the World Environment Day, Luo Hong held his exhibition entitled "Common Destiny—From Africa to Antarctica" at the headquarters of the United Nations in New York. He is the first Chinese person to have a solo photographic exhibition at the UN's New York headquarters in its 56 year history.