Experts' profiles - Ron Gonen
Ron Gonen
Ron Gonen is CEO and co-founder of RecycleBank. Previously, he was a Senior Consultant at Deloitte Consulting, and was a co-recipient of Deloitte Consulting National Impact Award in 2002 for his developing a consulting unit that provides pro bono consulting services to non-profit and charitable organizations. Ron received an MBA from Columbia Business School where he was a Eugene M. Lang Center for Entrepreneurship award winner.

Ron Gonen saw opportunities in a spot most of us dont even take notice the trash. The environmental entrepreneurs brainchild, RecycleBank, is a green rewards and loyalty program that motivates households to recycle and adapt other positive green behaviors into their lives. Using the RecycleBank proprietary three-step process Recycle, Record, Reward, they quickly and easily measure the amount of material each home recycles and then convert that activity into RecycleBank Points that can be used at hundreds of local and national rewards partners. RecycleBank is simple to implement, market-driven, and proven to work; saving municipalities money and rewarding citizens for their environmental stewardship. From its launch in 2004, RecycleBank is acknowledged as an unqualified success and has now grown to servicing over one million people across 20 states and in the United Kingdom. RecycleBank is increasing participation and volumes in recycling from single digits to over 90% in communities along the way.

As CEO and Co-founder, Gonen is revolutionizing the way people view recycling. His long term vision is to service as many homes as possible, to keep material out of the landfill, and make sure companies are manufacturing using only recycled content.

RecycleBank is headquartered in New York City. RecycleBank was recently honored as a 2009 World Economic Forum Technology Pioneer and has been named as a 2009 Champion of the Earth by the United Nations Environmental Programme. Visit www.RecycleBank.com for more information.
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