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GEO-3: GLOBAL ENVIRONMENT OUTLOOK  
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Voluntary initiatives

More attention should be paid to harnessing the potential of both voluntary action by individuals and formal voluntary initiatives in business. Voluntary initiatives are increasingly recognized by the private sector as a way of contributing to the environmental agenda and being seen to be 'green'. At the individual level, voluntary action is the foundation for many forms of environmentally responsible behaviour.

Suggestions for Action
Further voluntary action
  • Encourage the further adoption of voluntary initiatives such as:
    • commitments by companies to achieve additional environmental targets
    • codes of conduct for sectoral industry associations regarding environmental responsibility
    • environmental performance targets agreed between government and a company or sector
    • legally binding covenants
  • Support NGO-led voluntary initiatives such as:
    • environmental clean-up and recycling campaigns
    • tree planting
    • restoration of degraded area