On January 2nd, 2014, the Rainforest Alliance announced the appointment of international supermodel, entrepreneur and environmental activist Gisele Bündchen to its Board of Directors. In her role as a board member, Bündchen will help shape the vision, strategic plans and policies that guide the Rainforest Alliance’s development and global sustainability efforts.
“I have long admired the work of the Rainforest Alliance and its positive impact on the environment. Its mission aligns with my own long-standing commitment to environmental stewardship,” commented Bündchen. “As a Rainforest Alliance board member I look forward to calling upon my experience not only as an international spokesperson but as an entrepreneur and global citizen to support the Rainforest Alliance’s on-the-ground efforts.
“We are delighted to welcome Gisele Bündchen to our Board of Directors,” exclaimed Tensie Whelan, president of the Rainforest Alliance. “Along with her acute business acumen, Gisele brings an authentic passion for environmental issues and social innovation. We look forward to working together to expand our current sustainability initiatives and to develop new and creative strategies to tackle social and environmental challenges worldwide".
Gisele Bündchen has a well-established commitment to environmental responsibility. She has been actively supporting a variety of environmental causes, including clean water initiatives, environmental sustainability and preservation of South American rainforests. In 2009, she was designated a Goodwill Ambassador by the United Nations Environment Programme (UNEP). Gisele has also been recognized by Harvard's 2011 Global Environmental Citizen as as the Greenest Celebrity by the 2011 International Green Awards for her eco-efforts.