UNEP Patron for Oceans, Lewis Pugh, joined global leaders at the 2014 annual meeting of the World Economic Forum, where he led the session "Swimming Towards Success". Pugh, who is known for completing a long-distance swim in the freezing waters of the North Pole, spoke about his accomplishments and shared with participants the lessons he learned through his extreme swims.
Lewis swam across the North Pole to highlight the melting of Arctic sea ice as a consequence of the changing climate, and across a glacial lake on Mr. Everest to draw attention to melting glaciers in the Himalayas and the impact that reduced water supply will have on peace. Despite being a pioneer swimmer and an inspirational ocean advocate, Lewis Pugh is the founder of the Polar Defence Project to campaign for a greater protection for the Arctic. He spoke at the forum about his leading role in efforts to protect the oceans.
Focused on the theme "The Reshaping of the World: Consequences for Society, Politics and Business", the World Economic Forum was held in Davos, Switzerland, from 22-25 January.