There are five main steps to creating an impact strategy, as illustrated in Figure 3.
- Creating the change statement. What should the impact of the assessment be?
- Relationship management. Identify the key actors that you are seeking to influence, and build connections to them.
- Knowledge management. Gather and analyse the knowledge for the assessment.
- Opportunity management. Move the knowledge into the hands of those that need to be influenced.
- Monitoring and improvement. Determine whether the impact strategy is working, and adjust it as necessary.
Figure 3: Model for an impact strategy
Source: IISD 2004
Note the iterative nature of the strategy. These steps are elaborated below.
Who is involved in the process itself: are they adding legitimacy, credibility and saliency to the knowledge base?
Note that these three criteria were identified as key to the effectiveness of assessments. Legitimacy refers to ensuring that the assessment is carried out in a fair and politically acceptable way, taking the views and values of the respective audiences into account; saliency mean that the assessment addresses the information needs of its users; and, credibility means the technical and scientific reliability of the information (Jäger and Farrell)