IEA Training Manual - Module 7

4.2.1 The press release

Recommended Reading:


A press release is a statement prepared for distribution to the media, to give journalists information that is useful, accurate and interesting.

Press releases have a particular format. Once you are familiar with writing them, all you have to do is fill in the blanks. Journalists receive many press releases, so they have standards and expectations that you must meet to just to have your release read and, hopefully, used.

Press Release Checklist

  • Organization’s/department’s letterhead, name, address, phone number, e-mail, website
  • PRESS RELEASE in all caps
  • Contact person’s name and contact information
  • HEADLINE or TITLE in bold/caps
  • Body text: Date/City-who, what, when, where and why
  • Basic Font, page numbers, end with ###

Example – Press release on the Kyoto Protocol


Contact: Janet Skaalvik
Office: +4737035717

The Kyoto Protocol – a new era starts today

After more than 10 years of negotiations, the Kyoto Protocol finally becomes legally binding for the countries that have ratified it. The overall goal in the Protocol is a 5.2 per cent reduction of greenhouse gas emissions below the 1990 level by Annex 1 countries by 2010. As of 2 February 2005, 141 states and regional economic integration organizations had ratified, acceded to, approved, or accepted the Protocol. Only the United States, Australia, Monaco and Croatia have not ratified it among the countries listed as the Annex 1 countries in United Nations Framework Convention on Climate Change (UNFCCC).

Target reached in 2002, but the emissions are increasing again

By the end of 2005, countries that are obliged to reduce their greenhouse gas emissions shall report on their progress towards reaching the emission targets set in the Protocol.

Even if the total emissions from Annex 1 countries decreased by 6.4 per cent between 1990 and 2002, only a few of these countries can report on a real progress in reaching their emission targets. The decrease is mainly caused by a decrease in emissions, particularly by the Eastern European states and Russia due to economic downturn. The decrease in these countries have been 40 per cent, while the other Annex 1 countries have increased their emissions by 8.4 per cent. Emission projections show an increase in the total emissions from Annex 1 countries by 10.2 per cent between 1990-2010.

More countries must put more efforts in reducing their emissions

In 2002, 16 countries, mostly in Eastern Europe and Russia, had reached their targets. But some western European countries like UK, Sweden and Iceland had also reached their targets. Between 2002 and 2010 the number of countries that must reduce their emissions by more than 20per cent to reach their target is estimated to increase from 3 to 10

Developing countries will pass developed countries

Historically, developed countries have caused the enhanced greenhouse effect. But between 2020 and 2030, the total emissions from developing countries are expected to exceed the emissions from the developed world. There will still be a huge difference in the per capita emissions.

For more information: Janet Skaalvik,

See Exercise


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- - 14 Nov 2013
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