Calling all Creatives: UN launches Advertising Competition on Water vr, dec 9, 2011

The competition offers professionals and non-professionals in 48 European countries the chance to design a newspaper advertisement to raise awareness and inspire the European public to find green solutions for the sustainable use of water resources today and for future generations.

Copenhagen/Brussels, 9 December 2011 - The UN Environment Programme and the UN Regional Information Centre for Western Europe (UNRIC) in collaboration with the Nordic Council of Ministers and the We Are Water Foundation, today launched a European Advertising competition called "The Future We Want - Drop by Drop", to highlight the links between water, the green economy and next year's Rio+20 Conference on Sustainable Development.

The competition offers professionals and non-professionals in 48 European countries the chance to design a newspaper advertisement to raise awareness and inspire the European public to find green solutions for the sustainable use of water resources today and for future generations.

The Europe-wide competition is a part of a global United Nations campaign, the Future We Want, launched in the lead up to Rio+20.

The Drop by Drop competition opens on 10 December 2011, International Human Rights Day, and ends at midnight 29 February 2012.

Several prizes will be awarded. The public vote winner will be announced on 22 March 2012, World Water Day; the Youth prize on 11 April 2012; and the overall winner on 5 June 2012, World Environment Day.

The Nordic Council of Ministers will donate the first prize: the Nordic Council of Ministers' Award and 5,000 Euro.

Full details are available at: http://www.dropbydrop.eu/

The competition is linked to UNEP's GreenUp! Europe programme, which translates the key aspects of the Green Economy into people's everyday lives.

Achim Steiner, UN Under-Secretary-General and UNEP Executive Director, said: "The urgency of accelerating and scaling-up a Green Economy is no more clearly underlined than in the world of water. Many areas of the globe, including parts of Europe, face increasing freshwater constraints as a result of increased consumption and the likely impacts of climate change".

"The Green Economy analysis indicates that with the right kind of smart public policies and mechanisms, investing just 0.16 per cent of global GDP in the water sector could reduce scarcity and rapidly halve the number of people without access to safe drinking water and sanitation-galvanizing public support through the Drop by Drop ad competition can be part of this paradigm shift and support UNEP's GreenUp! initiative in the run up to Rio+20," he added.

UNRIC Director Ms Afsané Bassir-Pour said: "To join the UN's global campaign for Rio+20 The Future We want, we looked carefully at the different issues and realized that water, and how much we waste it here in Europe, is a subject likely to touch everyone. And if creatives put their mind to it, it will have much more of an impact".

"The Nordic Region has the potential and political will to lead the way in finding sustainable solutions and green growth. With this competition we hope to encourage and engage all Europeans in the struggle for a better and greener future", says Halldór Ásgrímsson, Secretary General of the Nordic Council of Ministers.

"We are delighted to have the Nordic countries as our partners," says Ms. Bassir-Pour. "How can a region not be concerned about water that includes the glaciers of Greenland, large parts of the North Atlantic, the Arctic and the Baltic Sea not forgetting the thousand lakes of Finland? The five states have played an important worldwide role in green solutions and sustainable development from the Brundtland Commission and to this day," says Ms. Bassir-Pour.

Competition Jury

The overall prize winner will be selected by a jury composed of advertising professionals and international experts:

    Mr. Jacques Séguéla, Vice-Chairman of Havas

    Ms Connie Hedegaard, EU Commissioner for Climate Action

    Ms. Catarina de Albuquerque, Special Rapporteur on the human right to safe drinking water and sanitation

    Mr. Omar Vulpinari, Head of Visual Communication at Fabrica

    Mr. John Vidal; the Guardian's environment editor

    Mr. Jens Assur; Swedish photographer

    Ms. Ferah Perker; Turkish graphic designer

Notes to Editors

The Nordic Council of Ministers which is donating the first prize, is the forum of cooperation between the governments of the five Nordic countries: Denmark, Finland, Iceland, Norway and Sweden as well as Aaland, the Faroe Islands and Greenland.

The We Are Water Foundation is the main sponsor of the competition. Its aim is to create a new culture for water and carry out actions to counter the negative effects of lack of water resources.

For more information, please contact:

Afsane Bassir-Pour, Director UNRIC. E-mail: bassirpour@unric.org or Tel: +32-2788-8470

James Morris, UNEP Information Officer. Email: james.morris@unep.org or Tel: +32-2213-3059

 
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