To mark Micro-, Small- and Medium-sized Enterprises Day, which falls on 27 June, we are profiling entrepreneurs who are helping to tackle some of the planet’s most pressing environmental issues.
Bangkok has an extensive public transit network, but its maze of small side streets—sois—means that a destination is often a hike from a transit stop. In a city of extreme temperatures and monsoon rains, even a short walk in the middle of the day can be very uncomfortable.
The solution for many living in Thailand’s capital are gas-powered mototaxis. This single-passenger mode of transportation can turn a sweaty 20-minute walk into a two-minute ride.
For Soranun “Earth” Choochut, founder and CEO of ETRAN, a sustainable mobility startup, navigating sois can be done just as well with electric vehicles. That’s why ETRAN has developed two models of electric bike, one designed for passengers and one a compact sport bike.
“We want to create a new age of public transportation that’s sustainable, clean and able to improve the quality of people’s lives in cities,” says Choochut.
The over 20 million motorbikes and scooters that whiz around Thailand’s streets and sois produce upwards of 18 million tonnes of greenhouse gases every year. Switching to electric would reduce that to “zero”, says Choochut.
ETRAN’s passenger bike not only provides cleaner transport, it is also helping address gender inequality. It is easy for a man, who is typically wearing pants or shorts, to hop on the back of a mototaxi. Women wearing skirts are forced to ride side-saddle, a more dangerous position. Without an internal combustion engine, ETRAN was able to slide the seat forward and leave a gap in the middle of its PROM model, allowing for a forward-facing sitting position for the passenger no matter the attire.
ETRAN also aims to reduce as much as possible its carbon footprint and plastic consumption.
Choochut’s efforts have received plaudits from the design world, winning the Red Dot design award twice. His environmental ambitions were awarded as well. He was one of the 2020 winners of the United Nations Environment Programme’s Asia Pacific Low Carbon Lifestyles Challenge.
With 3,000 units sold, ambitions to scale to 10,000 over the next two years, and partnerships with the likes of PTT Group and Bosch, Choochut wants to make sustainable transport a Thai economic success story.
“ETRAN can be the aspiration for others that proves that Thailand can invent something and scale like other countries and create passion and movement among entrepreneurs to create something bigger than themselves,” says Choochut.
