Asia and the Pacific

YouthXchange partners in Asia and the Pacific have been very active in implementing numerous awareness-raising and capacity-building activities on sustainable consumption in the region. Here are some examples:

Azerbaijan: The Independent Consumers Union of Azerbaijan, with the support of Consumers International, translated, adapted and disseminated the YouthXchange training kit on responsible consumption in Azeri in 2010. This project involved working closely with remote disadvantaged villages of Azerbaijan. The plan is to develop young consumers clubs in village schools as part of consumer education and awareness-raising.

China: UNEP worked with the Ministry of Environmental Protection – Centre for Environmental Education and Communications, as well as the Beijing Municipal Publicity and Education Center for Environmental Protection in translating, adapting and disseminating two versions of the YouthXchange guidebook in Chinese in 2005 and 2011 respectively. The latest YouthXchange guidebook in Chinese was launched in October 2011 by the partner Beijing Municipal Publicity and Education Center for Environmental Protection (BEEC) and environmental youth leaders participated in a two-day training where they learnt about sustainable consumption and how to raise-awareness on sustainable lifestyles. The report of this training can be downloaded here. This guidebook is also disseminated to members of the Capital University Environmental Network, comprising of 56 student environmental groups in 33 universities in Beijing, and the Chinese Green Schools Networks.

Korea: Consumers Korea and UNEP’s Korea National Committee for the Republic of Korea translated, adapted and disseminated the YouthXchange training kit in Korean in 2005 and 2010 respectively. In 2005, the Korean guidebook was used in green camps during school holidays and after school programs.

India: The Centre for Environment Education (CEE India) has been using YouthXchange materials in their environmental educational activities since 2009. CEE India is disseminating YouthXchange materials through its networks and schools and has participated in numerous UNEP Tunza activities, where sustainable consumption has been addressed through YouthXchange.

Japan: Hakuhodo, a Japanese advertising company, adapted YouthXchange for elementary/primary school children, calling it KidsXchange since there is more emphasis on environmental education at the primary level in Japan. Hakuhudo also developed a teacher’s manual to support the manual for the children, and conducted trainings with teachers in partnership with the Ministries of Education and the Environment.

The Philippines: The Young Artists Fellowship for the Environment (YAFE) consists of creative and well connected young professionals who are dedicated to making sustainable living a reality for all, in particular young people. In 2006/7, YAFE organized a bike tour reaching 20,000 people in rural areas to discuss sustainability – they felt it was a conversation happening in the urban and wealthy areas only and wanted to break the mold. YAFE translated and adapted the guidebook in the Philippines and organized a successful media campaign including lots of radio and television shows, as well as exhibits and communication campaign involve national celebrities. YAFE has also hosted coffee breaks and enviro-art workshops and symposiums.

Some communications materials produced by YAFE as part of the YXC Initiative can be viewed here:
- Say No to Animal Testing
- Equality Should Not Be Hidden
- I Carpool
- Too Much Gadgets
- Next Aim: Try Veg

Sri Lanka: A textile factory in Sri Lanka decided to implement YouthXchange as a way of empowering women working in their factories and the children in the community. MAS Holdings (Pvt) Ltd launched programs to develop entrepreneurship skills and educate school girls on the basics of sustainable consumption in line with YouthXchange. The women and children exhibited their work at various schools to share their lessons learned.

Vietnam: The Centre for Development of Community Initiatives and the Environment (C&E) has been very active in promoting sustainable lifestyles among youth in the country. C&E has developed the Vietnamese YouthXchange guidebook and has carried out numerous activities aimed at helping youth understand sustainable lifestyles.