The ‘Adapt to Survive: Business transformation in a time of uncertainty’ brief is the first in a series of six GEO for Business Briefs published by the United Nations Environment Programme (UNEP) to better inform, engage and stimulate positive action from business leaders. The brief was launched on 3 February 2021 in a virtual event & LinkedIn Live broadcast that featured an interactive panel discussion with UN and business leaders. The event had 1,341 event registrations on Event tribe and LinkedIn with 3,371 unique views on YouTube and LinkedIn and with a Social Media Coverage of posts, 1,534 engagements and 76,551 impressions. UNEP’s Deputy Executive Director, Joyce Msuya, set the scene with a keynote statement that emphasized that business success depends on healthy people, resilient societies, productive natural systems, and a stable climate. If we want to prevent economic, ecological and social decline, then we must build an economy where we generate and consume within planetary limits, that is regenerative and collaborative, an economy where growth is only valued if it contributes to social progress and environmental protection. She added that “we can and must seize this momentum and mobilize public investments to stimulate this transformation. Business leaders who work to bring about this nature positive world and whose businesses thrive as a result, will be hailed as the pioneers of the new economy.”
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