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Celebrities lace up and give back at the PUMA Lacelet Lounge at the 2010 Sundance Film Festival - January 22 - 26 2010


The PUMA Lacelet Lounge at THE LIFT made a special appearance at the 2010 Sundance Film Festival.

 

Between January 22 and 26, celebrities got the opportunity to design and create their own PUMA Lacelets. PUMA Lacelets are collectable shoelaces featuring patterns from world-renowned artist Kehinde Wiley that can be used in the traditional sense or to create a variety of unique designs.

 

PUMA and United Nations Environment Programme (UNEP) announced the ‘Play for Life’ partnership earlier this month to support the 2010 International Year of Biodiversity by raising awareness about habitat and species conservation and specific initiatives in Africa for 2010. The celebrity designed Lacelets will be auctioned off to support biodiversity programs worldwide, through the help of UNEP. In addition, PUMA will be making a further donation to these programs in the names of those who attended the festival.

 

See more photos from the Sundance Film Festival




Play for Life Campaign Launch - 6 January 2010


As the whole planet comes together for the World Cup, 2010 will also see football fans around the world unite for the planet’s biodiversity.

 

The 'Play for Life' campaign by UNEP and PUMA - the Sports Lifestyle Company - will use football and African football stars to promote the 2010 International Year of Biodiversity. It will involve twelve African national football teams that PUMA sponsors, including four of the African teams that have qualified for the 2010 FIFA World Cup in South Africa: Algeria, Cameroon, Cote d'Ivoire and Gabon. Cameroon captain Samuel Eto'o will be among the African football stars speaking up for biodiversity.


PUMA and UNEP unveil The Africa Unity Kit to support the 2010 International Year of Biodiversity. The 12 African football teams that PUMA sponsors will wear this as their third kit in the run-up to the World Cup.. 
More Photos...

 

Through a number of international friendly matches, a Public Service Announcement, the Orange African Cup of Nations in Angola and the FIFA 2010 World Cup in South Africa, the Campaign will raise awareness on biodiversity issues and call on the football fans and the public in general to act to conserve biodiversity. A special football kit, the 'African Unity Kit' which has been endorsed by all 12 countries and approved by FIFA as the official 3rd kit for the World Cup, will be used to raise funds to support conservations projects across Africa.

 

The Campaign was launched on 6 January in Nairobi by Samuel Eto'o with high-level representatives from UNEP and PUMA. A major highlight of the launch was the unveiling by Eto'o and his teammates of the 'African Unity Kit', which will be the main fundraising tool for the Campaign.

 

 

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