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The 2009 Champions of the Earth Award laureate and 2012 winner of the National Design Awards, Jeanine Beynus recently honoured by United States First Lady Michelle Obama

The 2009 Champions of the Earth Award laureate and 2012 winner of the National Design Awards, Janine Beynus, was recently honoured by United States First Lady Michelle Obama. 

Janine Beynus, co-founder of Helena; the Biomimicry guild in Montana and founder of the Biomimicry institute is an innovative genius and an inspiration to today’s path of sustainable ingenuity.  Applying nature inspired models and utilising its concepts she stands out as a trailblazer for green economies.  The first lady commended the hard work and achievements of biomimicry while hosting young professionals and encouraging them to pursue big dreams, like those of these visionaries.

Janine Beynus has facilitated workshops, research and programmes which aims to integrate core concepts of environmentally friendly development for a sustainable healthier planet. Through the programmes at her institute; the Biomimicry Guild, she cultivates and fosters ideas that have helped the global community apply eco-friendly, sustainable production and development patterns as well as strategies.  According to Benyus, “It’s not to write an environmental impact statement, as most biologists in business do right now. Instead it’s to go upstream in the design process and say: How would nature design this?”

Biomimicry is a new science that links nature's best designs into human applications. It can be used to solve many problems which humans face in the fields of medicine, transportation, architecture and construction, energy, product design, computer science and network systems management. The science of biomimicry is a newly developing field but the application of biomimicry has been around since the beginning of time. The 2009 Champions of the Earth Award laureate and 2012 winner of the National Design Awards, believes that biomimicry is about bringing a new discipline -- biology-- to the design table. According to Benyus, “It’s not to write an environmental impact statement, as most biologists in business do right now. Instead it’s to go upstream in the design process and say: How would nature design this?”

For more information on Janine Beynus and Biomimicry please visit The Biomimicry Institute