Wangari Maathai, Prince of Monaco and Agroforestry Experts Back Global Down-to-Earth Action to Combat Climate Change Nairobi, 8 November 2006 –The vital importance of voluntary collective action in the fight against climate change is spotlighted today with the launch of a new campaign to plant a billion trees.
The Plant for the Planet: Billion Tree Campaign, coordinated by the United Nations Environment Programme (UNEP), will encourage all sectors of society—from the concerned citizen to the philanthropic corporation-- to take small but practical steps to combat what is probably the key challenge of the 21st century.