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In
early 1992, the European Youth Forest Action group and a group known as
FURA from Sweden, in collaboration with other groups such as the Women’s
Environmental Network of the United Kingdom, launched an international
boycott against some Swedish forest companies. The activities of these
companies threatened the destruction of mountain forests in Sweden. The
aim of the activists was to stop the cutting of mountain forests in one
of the last wilderness areas of Europe.
The boycott proved to be a simple but effective strategy when it was successfully
backed up by consumers. In December 1992, almost all of the big forest
companies in Sweden decided to stop logging in mountain forests. One of
the companies made a public announcement that this decision was taken
as a result of the international boycott. The Swedish forest and paper
industry was shaken by the threat of losing its European consumers. The
mountain forests were saved. |
