Acclaimed designer creates special edition WED poster

A member of the advisory board of the Mediterranean Association to Save the Sea Turtles (MEDASSET), Mr. Peckolick lent his considerable talent to UNEP to inspire others to protect their natural heritage in 2010 and beyond.

The American designer has won more than 500 awards worldwide. His poster work is in the permanent collection of Germany’s Gutenberg Museum. From the mid 1960s through the early 1980s, Peckolick worked alongside the talented Herb Lubalin at one of the hottest graphic design studios. A revolution was happening in graphic design, just as a revolutionary spirit was taking hold in all areas of American culture. Known as "expressive typography" or "graphic expressionism," it was a movement characterized by a more informal organization of space, conceptual typography that solved the problem visually. The novelty of allowing the personality of the designer to come forward in presenting ideas, the need to design each piece uniquely, was radical in its time and, like many radical ideas, gradually entered the mainstream.

Peckolick's typographic sensibility was perfect for the mid-1960s and 1970s. Perhaps at no time had "cold, hard type" come to be less authoritative than in the cultural upheavals of that era. Traditional publishers, newspapers and other mainstream print sources were out of touch with the younger generation. What was needed was design that was more human, more expressive. Peckolick, by his very nature, and by the elegance of his calligraphic typography, put the human touch back into design. He is, after all, himself an " expressive type".

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