The 2011 WED Legacy drive features an exciting, high-profile challenge between Goodwill Ambassadors Don Cheadle and Gisele Bundchen. Full of goodwill, Gisele has pledged to plant one tree for every activity registered in her name. Full of confidence, Don Cheadle has upped the ante with a pledge for two. And on June 5th, with help from the global WED community, the winner will plant a new forest and leave the perfect WED Legacy for the UN International Year of Forests. Click here to watch the WED Challenge video.
Led by the United Nations Environment Programme, and celebrated annually on 5 June, World Environment Day is one of the principal vehicles through which the UN stimulates worldwide awareness and encourages political attention and action on environmental issues. WED 2011, in support of the UN International Year of Forests (IYF), is aimed to be the biggest, most widely celebrated global day for positive action on behalf of the environment and will be hosted this year by India.
Through WED, UN enables people not only to realize their individual responsibility, but also their power to become agents for change in support of sustainable and equitable development. Last year, activity registration resulted in over $100,000 in contributions to gorilla protection in the host country, Rwanda. For WED 2011, we hope to surpass this with the planting of a new forest.
This year’s theme, Forests. Nature at Your Service, underscores the variety of life-sustaining services that forests provide and calls us all to take action to protect these resources and move towards a greener economy. For all seven billion of us, every aspect of our quality of life is intrinsically linked to the health of forests. And each of us can play a role in protecting this vital life support system.