Meet the winners of the WED Challenge 2012!

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For World Environment Day 2012, we challenged people across the world to pledge an environmental activity for a chance to win a Kia Motors fuel-efficient car. Thousands from the World Environment Day global community responded to the challenge and registered exciting, creative and innovative activities across the globe that addressed last year’s theme: Green Economy – Does it Include You? Of these, we selected five that best qualified as the most substantive, best supports the theme, most creative, and had the biggest mobilization.
These are the winners who have all received their fuel-efficient car from KIA:

  • Fundación Ecoprogreso – Cartagena, Colombia
    Category: Best delivers effective and substantive impact

    With the objective of protecting a mangrove lagoon surrounding the city of Cartagena, this group organized events such as a rally for students from the Colegio Manzanillo del Mar in one of the communities that live adjacent to the lagoon. Their World Environment Day activities were aimed at raising awareness on the importance of the mangrove ecosystem for the local green economy, especially for ecotourism and sustainable fishing.

  • Maji Mazuri Centre International – Nairobi, Kenya
    Category: Best delivers effective and substantive impact

    Maji Mazuri (Good Water in Swahili) runs an initiative called Green Heroes, which motivates the youth to organize and improve waste management in Nairobi’s informal Mathare settlement. They invest their efforts into sensitizing and educating the community through regular garbage clean-up events and other activities. For World Environment Day 2012, the group organized a communal clean-up day, a discussion on the Green Economy and a football match that galvanized over 2,000 people.

  • Sunshine Coast Environment Council – Sunshine Coast, Australia
    Category: Biggest activity mobilization

    The Sunshine Coast World Environment Day Festival is an annual event held to celebrate World Environment Day, with the objective of raising awareness on environmental issues and the unique flora and fauna of the Sunshine Coast region, and promoting the adoption of sustainable lifestyles and technologies. The festival is organized by the Sunshine Coast Environment Council, Sunshine Coast Council and the University of the Sunshine Coast. First organized in 1980, the festival is one of the Sunshine Coast’s longest-running events and has grown into one of the region’s largest annual activities – attracting well over 7,000 visitors each year.

  • Shidhulai Swanirvar Sangstha – Dhaka, Bangladesh
    Category: Best supports the World Environment Day theme – Green Economy: Does It Include You?

    Shidhulai Swanirvar Sangstha, a non-profit organization, celebrated World Environment Day through a solar-powered boat rally, a drawing competition on floating schools, and essay-writing competition on floating libraries, an exhibition on a two-tier boat and evening shows of training boats under the theme, “The Green Economy in a Changing Climate - Hope Floats”.  The boat rally – a display of homemade boats, solar power and the World Environment Day theme – was organized on the theme of Floating Future. Over 15,000 people participated in the various exhibitions and activities.

  • Hand in Hand India – Chennai (Madras), India
    Category: Most creative, unique and fun

    Hand in Hand India is a development organization that works to alleviate poverty through enterprise creation and a unique integrated community development approach. Key environmental interventions include solid waste management, natural resource management and environmental advocacy. For World Environment Day, Hand in Hand brought together around 570 volunteers to create a colorful Rangoli carpet based on environmental themes. Rangoli is a hand-drawn Indian art which adorns the courtyards of many houses. This traditional art form is considered auspicious and is an eye-catching regular event during festivals. The 10,000 square feet Rangoli depicted ten environmental themes and aimed to encourage and create environment awareness.

WED 2013
Under the theme “Think.Eat.Save”, World Environment Day this year rallies everybody to organize an activity and witness the exponential power of collective actions to prevent and reduce food waste, save money, and minimize the environmental impact of our food production, distribution, and consumption.
Join us for World Environment Day and register your activity! Visit now.