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Hugh Weldon - Irish, Europe

2018 Winner | | Irish

Evocco’s smartphone app helps the consumer to align their purchasing behavior with their ethics. Users take a photo of their food shopping receipt to receive instant information on the environmental impact of their purchases. The app then allows them to track their impact over time, and offers personalized advice on how to reduce their impact the next time they shop. Evocco also collaborates with several universities to explore the psychological motivations behind lasting behavioral change.

Five years after founding Evocco Hugh took a role as a sustainability manager in the private sector before joining the crew of the Sea Shepherd M/Y Age of Union in Cape Verde. The ship spends it's time patrolling for illegal fishing in West Africa in cooperation with local governments. The campaigns have arrested over 80 illegal fishing vessels, protecting important marine ecosystems. Hugh now splits his time between Sea Shepherd and his role as Energy, Environment and Sustainability Lead with Whitewater Group, working on  technologies and nature based solutions for recycling industrial waste water.

Disclaimer: KUMBUKA: Makala haya yalishirikiwa mtandaoni kwa awamu ya mwaka wa 2019 ya mpango wa Vijana Bingwa Duniani na hayajasasishwa. Orodha hii haijmaanishi uidhinishaji wowote na wala hadhi na Shirika la Mazingira la Umoja wa Mataifa.

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