In 2004, Ron Gonen co-founded Recyclebank, a company that brings together businesses, schools, communities and individuals to promote household recycling and more sustainable lifestyles. Under his direction, RecycleBank grew from its foundation to a company that services 50 cities and over 1 million households, thereby advancing environmental responsibility and recycling in the United States. To date, Recyclebank has helped to save 98 million gallons of oil and more than one million trees.