The objective of this toolkit is to engage Community Based Tour Operators, Tour Operators and county officials in the development of marketing strategies that can help bringing CBT-developed products and services to the market. The toolkit completes the training on business modelling and innovation development developed by SUS-TOUR partners and builds up on the concepts and tools already introduced in the training workbook.
SWITCH-Africa Green Programme is implemented by the United Nations Environment Programme with the financial support of the European Union. The contents of this website are the sole responsibility of the project partners and do not necessarily reflect the views of the European Union.