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Jorge Eduardo Lomeli Carrillo - Mexican, Latin America and the Caribbean

2019 Winner | Social Entrepreneur | Mexican

The textile industry is the second most polluting industry. Green Hug aims to create a sustainable brand and a green movement. As co-founder of Green Hug, our 100 percent sustainable clothing line makes clothes out of garbage: 50 percent from PET bottles, 50 percent from recycled clothing. Compared to conventional clothing, our environmental impact is reduced up to 90 percent. Our brand seeks to inspire young people to be part of the change. Our T-shirts are made from 100 percent recycled materials, saving 1,865 liters of water, 9kw of energy and 2.86 kilograms of carbon dioxide per garment. We support Mexican artisans through our online, and deliver all our orders in a 100 percent recycled cardboard box with an informational label that you can plant back into the soil. We have developed a story for children inviting readers to adopt a tree and we deliver an adoption certificate.

From an early age I have felt the need to bring something big to society that can impact many generations. I have participated in entrepreneurship programs and in high school I started Green Hug. At the beginning it was only an environmental project, but when I knew the history of the artisans of how they are disappearing through a lack of appreciation for their work, I decided to make this initiative bigger. I have given several talks and conferences since I am very interested in inspiring people in social entrepreneurship.

Disclaimer: NOTE: This content was shared online for the 2019 cycle of the Young Champions of the Earth programme and has not been updated. This listing does not constitute any endorsement by nor status with the UN Environment Programme.

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