18 July 2022

Jaydip Jani from Mahuva, Gujarat, leads campaigns against plastic waste. Jaydip’s motto is “a good plan implemented today is better than a perfect plan implemented tomorrow.”

When he and a group of friends visited Bhavani Beach in Mahuva they were shocked to see so much plastic rubbish and decided to try and do something about it. They organized beach clean-ups and raised funds to conduct awareness-raising campaigns, using surveys, banners and multimedia, including a video.

Jaydip founded the group which is now called the Environment Conservation Youth Club. Apart from collecting plastic waste and setting up dustbins on the beach, the club made 200 eco-bricks from plastic waste. He believes his initiative to run beach clean-ups has changed people’s perception of plastic products, and club members were heartened recently to see the return of dolphins and endangered species of crabs in the area.

See all young plastic pollution change-makers from Africa and India

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