Fashion’s superpower: storytelling for a sustainable future

Time: 12pm BST / 2pm EAT 

Fashion’s marketing engine must redirect its efforts towards sustainable consumption if the sector is to meet its sustainability targets. This webinar will explore the power of the stories fashion tells, but the notable void for participation in this change from the communicators holding the pen for that narrative. It will highlight how marketers, journalists, imagemakers, influencers and beyond can take action, introducing the UNEP and UN Climate Change Sustainable Fashion Communication Playbook, which gives them the framework through which to do so. With leading speakers from across the fashion communication ecosystem, it will dig into countering misinformation, reducing messages perpetuating overconsumption and redirecting aspiration to inspire sustainable lifestyles.  

AGENDA:

• Introduction: Sheila Aggarwal-Khan, Director Industry and Economy Division, UNEP
• Inspiration: Wilson Oryema, artist, researcher and writer 
• The Sustainable Fashion Communication Playbook: Rachel Arthur, Sustainable Fashion Advocacy Lead, UNEP

Panel discussion: 

• Aditi Mayer, visual storyteller, sustainability activist
• Denica Riadini-Flesch, Founder and CEO, SukkhaCitta
• Leslie Sun, APAC Editorial Director, Vogue, Head of Editorial Content, Vogue Taiwan
• Lucy Shea, Group CEO, Futerra

Audience Q&A