Redesigning fashion storytelling: a playbook for change

This event was convened from 1300 - 1320 hrs EDT at the SDG Media Zone during the 78th session of the UN General Assembly.

Watch the live stream.

The fashion sector is not on track to meet its sustainability targets, nor contribute to the global intention of the Sustainable Development Goals (SDGs). While addressing production impacts is essential, shifting patterns of excess consumption in core markets is also a priority.

This panel explored the power of fashion’s marketing engine and the opportunity ahead of it to redirect efforts towards sustainable consumption. With leading speakers from across the fashion communication ecosystem, it dug into countering misinformation, reducing messages perpetuating overconsumption, redirecting aspiration to inspire sustainable lifestyles and empowering consumers into their role as citizens to demand greater action from businesses and policymakers.

Speakers:

• Isabella Marras, Senior Programme Management Officer, Interagency Affairs, UNEP
• Aileen Lerch, Senior Manager, Sustainability, Allbirds
• Aditi Mayer, Visual Storyteller & Climate Activist
• Video message: Amber Valletta, Supermodel, Actress, Entrepreneur and Activist

Moderator: Jenny Bailly, Executive Beauty Director, Allure

Further information

1. More on the SDG Media Zone

2. 78th session of the UN General Assembly

3. UNEP's work on Chemicals and Pollution Action