The Government of Uganda, in its strategic development plan, Uganda Vision 2040, has recognized the tourism sector as the mainstay of the country’s transformation from a predominantly agrarian, lower-income society to a modern, prosperous and competitive upper middle-income one. The tourism industry accounted for 5.2% of gross domestic product and 14.6% of total employment in 2016. The sector currently faces the following challenges, however, which this project aims to overcome:
- Inadequacy of quality standards
- Climate change, with devastating consequences for Ugandan natural resources
- Poorly planned facilities
- Inadequate skilled human resources to manage the sector
- Low resource allocation in government budgets and few opportunities for government interaction with the private sector
- Financial institutions’ limited understanding of the sector
- Insufficient destination marketing and promotion
