A new WHO behavioural insights toolkit is supporting countries to better understand and address the drivers of harmful skin‑lightening practices, strengthening efforts to eliminate mercury‑containing cosmetics and protect public health.
Developed as part of a WHO multicountry project on the elimination of mercury‑containing skin‑lightening products, the toolkit helps countries collect behavioural insights on why people use these products. The insights generated are critical for designing effective, context‑specific interventions and policies to reduce demand for products that pose serious health and environmental risks.
