- World Environment Day is the United Nations’ flagship day for promoting worldwide awareness and action for the environment
- Creating evidence based data can help drive change of regulation, industry and citizen awareness
- Litterati’s technology is used to develop behavioural insight, map problem areas, and mitigate future harm.
May 2018 – Ahead of this year’s World Environment Day annually celebrated on June 5th, UN Environment has teamed up with Litterati, a technology firm, to promote change through tracking progress in real time. World Environment Day is the United Nations’ flagship day for promoting worldwide awareness and action for the environment. Over the years, it has grown to become one of the largest global platforms for public outreach, celebrated by millions of people in over 100 countries.
This year’s theme “Beat Plastic Pollution” is a call to action for the world’s citizens to come together to combat one of the great environmental challenges of our time. The theme invites everyone to consider how changes in their everyday lives can help reduce the heavy burden of plastic pollution on our natural places, our wildlife – and our own health. While plastic has many valuable uses, it is apparent that overreliance on single-use or disposable plastic has severe environmental consequences.
“We are honoured to support World Environment Day, we believe through creating evidence based data we can help drive change of regulation, industry and citizen awareness,” said Dick Ayres, Chief Strategy Officer Litterati. Being able to track progress in real time and identifying what objects, materials and brands are being picked up, will provide a broad transparency to the areas where we need to increase focus and drive change.
Litterati’s technology is used to develop behavioural insight, map problem areas, and mitigate future harm. From schools to scientists, environmental organizations, brands and city governments, people are coming together for the greater good to create a litter-free world.
The celebrations around World Environment Day will be broadcasted on social media: Twitter / Facebook. Visit World Environment Day for news, stories and events around World Environment Day and Plastic Pollution.
NOTES TO EDITORS
About UN Environment:
UN Environment is the leading global voice on the environment. It provides leadership and encourages partnership in caring for the environment by inspiring, informing, and enabling nations and peoples to improve their quality of life without compromising that of future generations. UN Environment works with governments, the private sector, civil society and with other UN entities and international organizations across the world.
About World Environment Day:
World Environment Day is the single largest celebration of our environment each year. Since it began in 1974, it has grown to become a global platform for public outreach that is widely celebrated across the globe.
About Literati:
Litterati is a technology company empowering people to "crowdsource-clean" the planet. What started with one person picking up a single cigarette, has transformed into a global movement in 100+ countries. Litterati’s mobile application is available in Google Play & Apple online stores.
For media inquiries, please contact:
Keith Weller, Head of News and Media, UN Environment. keith.weller[at]un.org
