Nairobi, 1 June 2026 – The UN Environment Programme (UNEP) today named GRAMMY-nominated Brazilian music superstar Alok Achkar Peres Petrillo, known simply as Alok, as a Global Goodwill Ambassador.
The announcement coincides with the launch of UNEP’s 2026 World Environment Day campaign (June 5), which features Alok’s global hit 2022 single “Deep Down,” a multi-platinum dance anthem that amassed hundreds of millions of streams worldwide, as part of a global movement-led activation uniting audiences around climate action through music, voice and participation.
The campaign involves either reproducing an official choreography or participants answering the question "How low can we go? How low can we keep global warming to safeguard our planet for future generations?". Launching alongside the announcement, the campaign’s hero video brings this concept to life, featuring participants around the world engaging in the movement. Alok joins the initiative with original video content, inviting his global audience to take part and amplify the message across platforms. These videos will be compiled and will be part of a global music video set to be released on June 5.
Alok is consistently ranked among the world’s top DJs and producers, with multiple awards and two Latin GRAMMY nominations. He has more than 7.3 billion Spotify streams and one of the largest social followings in electronic music. His work spans music, culture and social impact, including long-standing philanthropic efforts focused on Indigenous communities across the Amazon.
“Nature, and the wisdom and strength of Brazil’s Indigenous peoples, have shaped my life and my music,” said Alok. “I’ve experienced how inseparable we are from the natural world. We depend on a stable climate and the richness of life around us. Being named a UNEP Goodwill Ambassador is a responsibility I carry deeply. With Rave The World launching at the same time, I hope to bring people together not just to celebrate, but to reconnect with each other and the planet. Whether it’s through a simple movement or a shared moment on a dancefloor, we can all be part of something bigger.”
Alok’s work increasingly focuses on the intersection of music, culture and environmental impact. His UNESCO-recognized and GRAMMY-nominated album and philanthropic project, The Future Is Ancestral, was developed over three years through Instituto Alok in collaboration with more than 50 musicians from eight Brazilian Indigenous communities. The project aims to preserve cultural heritage while raising awareness of the essential role Indigenous communities play in environmental sustainability, and has been presented globally at the United Nations during Climate Week, the GRAMMY Museum and the Global Citizen Festival. It also contributed to Alok being named to the TIME100 Climate list.
Through the Alok Institute, founded in 2020, the artist has already donated nearly £8 million to social and environmental initiatives in Brazil, Africa, and India. His nature preservation projects take place in the Amazon and three other Brazilian biomes, contributing to the restoration of 3 millions square meters of native forests — an area equivalent to more than 300 soccer fields - with 400 thousand seedlings planted .
In collaboration with UNEP and partner organization Sounds Right For Nature, he is also releasing a new track featuring Indigenous voices, with proceeds supporting conservation efforts in critical regions worldwide.
Launching on World Environment Day, Alok’s new live performance concept Rave The World will debut on June 5, 2026 at London’s O2 Academy Brixton, marking a key cultural moment that brings the campaign into a shared, real-world experience. Inspired by the original principles of rave culture, unity, peace, love and respect, and reimagined for a global audience, the project brings people together across borders through music and collective action.
“Much like nature, music brings people closer together,” said UNEP Executive Director Inger Andersen. “At a time of growing environmental and global challenges, we are proud to welcome Alok as a Goodwill Ambassador. His art and advocacy have already reached millions, and together we can inspire even greater awareness and action.”
Alok was named to the TIME100 Climate list (2025) and is the founder of Instituto Alok, which works closely with Indigenous communities including the Yawanawá and Huni Kuin peoples. Through partnerships he has contributed more than US$10 million to environmental and cultural initiatives.
NOTES TO EDITORS
About UN Goodwill Ambassadors
United Nations Goodwill Ambassadors are high-profile individuals who have committed themselves to helping the United Nations and its specialized agencies focus worldwide attention on pressing global issues that are close to their hearts. These prominent public figures volunteer their time, talent, and passion to raise awareness of UN efforts to improve the lives of billions of people everywhere. UN Environment Programme Goodwill Ambassadors are designated by the UNEP Executive Director and approved by the Secretary-General of the UN.
About the United Nations Environment Programme (UNEP)
The UN Environment Programme is the leading global voice on the environment. It provides leadership and encourages partnership in caring for the environment by inspiring, informing, and enabling nations and peoples to improve their quality of life without compromising that of future generations.
For further information, please contact:
News and Media Unit, UN Environment Programme
